Liverpool might not enjoy a vast portfolio of sponsorships, but the club does have a massive fan base which is present all over the world. When compared to its other counterparts, Liverpool does not have many sponsors. For the 2018-2019 season, the club is working with 15 brands. Here is a list of them all:
Main Club Sponsor: Standard Chartered
Liverpool and Standard Chartered’s partnership began in 2010. This association was further extended for four years in 2018 when the club signed a smashing £160million sponsorship deal with the financial services brand.
Kit Supplier: New Balance
Liverpool and New Balance joined forces in 2012. The partnership is due to expire at the end of the 2018-2019 season. Rumors suggest that soon Nike will replace this brand as Liverpool’s official kit supplier.
Official Shirt Sleeve Sponsor: Western Union
Only last year the rule to include a sleeve sponsor on the shirt was introduced. Liverpool was amongst the first few clubs to get a sleeve sponsor. The deal was estimated to be around £25million.
Official Training Kit Sponsor: BetVictor
Liverpool FC signed a sponsorship deal with bookmaker BetVictor in 2016.
In 2018, Carlsberg and Liverpool’s relationship entered the 26th year.
In 2016, Malaysia Airlines signed a sponsorship deal with Liverpool and became the club’s Official Global Airline Partner.
In July 2017, Liverpool and Falken became partners. The brand is the club’s Official Global Tyre Partner.
The Reds signed a three-year global partnership in 2016 with Coconut water brand Chaokoh.
Konami Digital Entertainment B.V. and Liverpool entered in a global partnership in 2016. The PES 2017 game by the brand became very popular over time.
On May 16, 2017, Joie announced its association with the Reds.
In 2014, InstaForex and Liverpool joined forces.
Claymore is the official wine partner of Liverpool in Australia.
Liverpool entered into a three-year partnership with Australasian telecommunications company Alcatel in 2016.
Chinese automaker MG Auto and Liverpool have been working together since 2016.
Courts Asia and Liverpool have been partners for over a decade now.