IPL fever is on. Scores of fans spend hours daily to watch the best cricketing talent play against each other. Since it is a big sporting event, most brands out there try to reach out to more customers by advertising heavily and offering amazing offers during the IPL matches. Through on-field advertising, television and digital media, brands have already started targeting customers. Here is a look at how they are trying to exploit India’s cricket addiction.
Online food delivery app, Swiggy, is an associate sponsor of IPL 2019. The brand has released multiple ad films to make the viewers aware of the many discount offers that have been launched for the IPL season.
For this IPL season, Vimal Elaichi will serve as an associate sponsor. Apart from on-field advertising, it has released a 60 seconds shot featuring Ajay Devgan and set in a cricketing theme.
Being an associate sponsor of VIVO IPL 2019, Online fantasy sports platform, Dream11, is extensively advertising itself on the cricket fields (via hoardings and banners). It has even released two advertisements under the campaign, #YeGameHaiMahaan, which show how one can move mountains and car for their love for cricket.
Online travel booking portal, Goibibo, has teamed up with Kolkata Knight Riders and Royal Challengers Bangalore for IPL 2019. During the matches of these two times, Goibibo will provide multiple exciting discount offers on its app for its customers.
Clothing brand Peter England is sponsoring Chennai Super Kings this IPL season. It has released a short TVC featuring MS Dhoni, Dwayne Bravo, Shane Watson, and Murali Vijay.
Paytm is the Umpire Partner of VIVO IPL 2019. It released one TVC based on the theme of cricket under its tagline, “Kisi ki Life ka Paytm Bano.”
This IPL season, Vodafone India has brought back its advertisement character – ZooZoo.
Zomato, which has partnered with RCB has also launched multiple ads and offers for its many customers this IPL season.