After roping in Kartik Aaryan and Ranveer Singh as brand ambassadors in July and October respectively, ethnic wear brand, Manyavar, has now joined hands with Bollywood’s living legend, Amitabh Bachchan. Just a few hours back, Manyavar released its first set of advertisements featuring BigB.
Throughout this festive season, Mr Bachchan will be seen advertising for Manyavar on multiple platforms under the campaign, #DiwaliWaliFeeling. In these commercials, Mr Bachchan will talk about the spirit of Indian
With Indian cinema’s three leading stars to endorse its men ethnic wear, Manyavar is looking to fully capture the Indian market. The brand also has Alia Bhatt on board to endorse its women clothing. It will be interesting to see how this big investment in terms of roping in such big celebrities affect Manyavar’s revenues.