In October this year, Ayushmann Khuranna turned investor for men grooming products brand, The Man Company. Ayushmann will also serve as the brand’s main face of advertising.
On the occasion of International Men’s Day, The Man Company released its first ad film with Ayushmann under the campaign, #GentlemanInYou.
In the 3 minutes 51 seconds ad film, Ayushmann is seen narrating a beautiful poem again gender stereotyping. Written by Gaurav Solanki, the poem perfectly captures the false idea of manhood that prevails in society.
Undoubtedly, The Man Company has utilised Ayushmann very well in this advertising campaign. His artistic side blends perfectly with the message that the brand hopes to spread.
The only trouble with the film is that due to so many examples of stereotypes in it, it loses attention after a while. Perhaps with a little bit of edit, it can further touch more hearts.