Aditya ChaudhuriThis article contains information about the organisations enjoying branding presence across the assets of BWT Alpine F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship season.
Also read: Formula One Sponsors 2023
TITLE PARTNER
BWT
In February 2022, Alpine F1 announced water treatment systems supplier BWT as their title partner following a multi-year agreement.
The partnership sees the team officially be named as “BWT Alpine F1 Team”, with the pink BWT branding visible on the Alpine race car and driver race suit.
BWT and Alpine also work together to reduce the overall carbon footprints across their fields. They also collaborate to promote the message of sustainability and social responsibility.
PREMIUM PARTNERS
Castrol and BP
The then-Renault team in 2017 signed a multi-year partnership agreement with BP and Castrol in 2017, which sees BP and Castrol provide the team with advanced fuels and engine oil, gear and hydraulic oils, and greases and brake fluid along with a range of high-performance industrial lubricants for work at their headquarters in Enstone, England, for chassis and Viry-Châtillon, France, for engine.
In July 2019, the parties renewed their partnership for a further five years following a multi-year extension agreement.
Renault E-tech
Launched in 2013, Renault E-tech is the range of hybrid engines the BWT Alpine team use in their race cars.
H Moser & Cie.
H. Moser & Cie., a trademark of Swiss luxury watchmaker Moser Schaffhausen AG, joined BWT Alpine as a Global Partner in February 2024 and became the Official Timekeeping Partner of Alpine Motorsports.
OFFICIAL PARTNERS
Microsoft
American tech giant Microsoft has been a partner of the French team since their Lotus days.
Microsoft provides the team with valuable data to help with car designs and data-driven solutions. The Microsoft branding is also visible on the Alpine race cars and other team assets.
Binance
The partnership saw Alpine join the Binance platform and release NFTs for their fans. As per the deal, Binance’s branding is also visible on the Alpine race car.
Delphi Technologies
Delphi Technologies joined as an Official Partner of the Alpine team in June 2021 through Renault Group’s partnership with BorgWarner, which had acquired Delphi Technologies.
The partnership has the Delphi Technologies logo featured on the Alpine team garage, commercial assets, and the Alpine race car at select Grands Prix.
Kappa
In January 2022, Italian sportswear brand Kappa inked a multi-year partnership agreement with Alpine, thus becoming the official apparel supplier of the Alpine race drivers and other team personnel.
Additionally, Kappa also equips members of Alpine’s esports team and driver academy.
Sprinklr
Unified customer experience management platform Sprinklr was announced as Alpine’s Official Partner and Unified-CXM Platform Provider in March 2022.
The agreement sees BWT Alpine implement Sprinklr’s products to enhance their brand and innovation ambitions through deep and real-time connections with the fans.
Boeing
The American multinational airplane manufacturer has been an Official Partner of the French team since 2004.
Boeing continues as an official BWT Alpine partner, and its branding is thusly visible on various assets of the team.
Eurodatacar
Auto insurance company Eurodatacar has been a partner of the French team since 2016, providing them with its technical knowledge.
The two parties extended their partnership in December 2021 for a further three years.
Shamir Optical Industry
Shamir Optical Industry and BWT Alpine joined hands in June 2021, which saw Shamir become the team’s Official Performance Partner.
The partnership is aimed at improving the visual quality and safety of the team members and, in turn, their performances. Shamir and Alpine have also created a first vision performance lab in Formula One, which provides high-performance ophthalmic assessment for both BWT Alpine and Alpine Academy drivers as well as the pit crew, pit wall, and personnel at BWT Alpine F1 Team’s bases in Enstone and Viry-Châtillon.
Yahoo!
In September 2019, the then-Renault outfit signed a multi-year partnership agreement with Verizon Media, which saw its premium brand Yahoo! become an Official Partner of the team.
The partnership gives the French team a platform to gain increased visibility, mainly to various media groups and Verizon’s vast portfolio of brands.
In July 2022, BWT Alpine and Yahoo! extended their partnership for a further three years, with Yahoo! continuing on as a Technical Partner of the team.
The current agreement puts the Yahoo! logo on the team assets, including and the chassis of their race car, while also allowing them to leverage Yahoo! platforms to develop their own vision for the future, which includes news, sports, entertainment, lifestyle, finance, media, and communications tools.
3D Systems
The American manufacturer of 3D printers has been an Official Partner of the team since 1998.
As per the deal, 3D Systems provides the team with 3D printing systems and other solutions.
Canel’s
Mexican confectionery company Canel’s signed a multi-year partnership agreement with BWT Alpine in March 2023.
The partnership builds on the two’s long-standing relationship that started in 2015 and sees Canel’s continue on as the Official Confectionery Partner of the team. The Canel’s logo thusly features on the front floor of the BWT Alpine race car.
Also watch: Formula One 2023: Team Principals
Amazon Prime Music
Music streaming service Amazon Prime Music was revealed as the BWT Alpine team’s Official Music Streaming Sponsor in July 2023, ahead of the 2023 British Grand Prix.
The partnership puts the Amazon Music branding on the team’s race car as well as the helmets of their drivers.
Qatar Airways
In September 2023, Qatar Airways was announced as BWT Alpine’s Official Airline Partner with special focus on the Qatar Grand Prix.
The partnership also sees BWT Alpine drivers sport specially-branded helmets and caps for the Qatar Grand Prix.
Xbox
BWT Alpine roped in Xbox as an Official Partner as well as their Official Console Partner and PC Game Pass in September 2023 on a multi-year deal.
The deal puts the brandings of Xbox and Xbox PC Game Pass on the BWT Alpine race cars and various team assets during select races. The deal officially kicked off with the 2023 Japanese Grand Prix.
Businessolver
Employee benefits and HR tech provider Businessolver teamed up with Alpine Motorsports in February 2024 and is since present across Alpine’s Motorsports programme, which includes BWT Alpine F1 Team, Alpine Endurance Team, Alpine Academy, Rac(H)er, and other projects.
INFINOX
BWT Alpine inked a new partnership with trading platform INFINOX in February 2024, roping it in as their Official CFD Global Trading Partner.
The partnership puts the INFINOX logo on the BWT Alpine race cars, driver overalls, mechanic suits, team collaterals, and on-track assets.
MNTN
In November 2023, television software provider and TV advertising leader MNTN was roped in as BWT Alpine’s Official Performance TV Sponsor on a multi-year deal.
As per the deal, the MNTN logo is to feature on the Alpine race car and team environment at various races during the 2024 F1 season.
Banco
Brazilian banking service Banco joined BWT Alpine as an Official Partner in July 2023. This partnership was further renewed in February 2024.
The deal puts the Banco logo on the Alpine race car (on the nose and trade bar) and various other team assets.
Original Equipment Manufacturers (OEMs)
Alpinestars
Italian clothing company Alpinestars is one of BWT Alpine’s Official Suppliers.
As per the OEM agreement, the Asolo-based company provides the team with protective clothing for their driver and pit crew members.
Alpine Eyewear
In December 2019, Alpine launched their own eyewear brand, Alpine Eyewear, which has since been an Official Partner of the BWT Alpine team.
GCAPS
The Global Centre for Automotive Performance Simulation (GCAPS) has been a long-time partner of the Alpine team and provides them with accurate and affordable models to support virtual development.
Hexis
French adhesive vinyl films manufacturer Hexis signed a multi-year partnership agreement with Renault in 2018 to become an Official Partner of the team.
The two parties renewed their partnership in March 2021.
K-Way
K-Way joined the Alpine family in January 2022 as their Official Lifestyle Partner.
As per the deal, K-Way provides the team with its travel wear range and also serves as their official clothing supplier.
Matrix Fitness (Johnson Health Tech)
Johnson Health Tech brand Matrix Fitness signed a multi-year deal with Renault in 2006.
As per the deal, Matrix provides the team with the Human Performance Centre (HPC), a purpose-built training and sports science facility wherein Matrix has supplied fitness equipment, including cardiovascular equipment, from its leading “7xi” series as well as products from its “Magnum” and “Ultra Strength” ranges.
Pirelli
Through its over-arching agreement with Formula One, Italian multinational tyre manufacturer Pirelli serves as the Official Tyre Supplier to all F1 teams, including BWT Alpine F1 Team.
Roland
Japanese digital printing solutions provider Roland serves as BWT Alpine’s Official Supplier of Print and Cut Equipment.
In May 2022, the two parties extended their partnership for a further three years. The ongoing deal sees Roland continue to supply the French team with print and cut machines along with ink supplies.
Trak Racer
One of the leading manufacturers of racing simulators, Trak Racer signed a multi-year partnership agreement with BWT Alpine in May 2021.
The partnership is aimed at enhancing the team’s performance, and to that end Trak Pacer provides the team with its racing simulators.
