Following are the companies and organisations that serve as sponsors and brand partners to the Australian Open (AO) — one of the four flagship Grand Slam tennis events held annually — and enjoy a strong branding presence across its physical and digital assets.
The South Korean carmaker is the longest-serving major sponsor of the Australian Open, having first partnered in 2002.
The sponsorship sees Kia provide vehicles to transport players and personnel around Melbourne—the host city—during the event. The AO and Kia also offer exclusive fan experience opportunities to tennis fans.
The two parties last extended their partnership in January 2018 which is currently set to run until 2023.
The Geneva-based luxury watchmaker has been the official timekeeper of the AO since 2007.
The sponsorship puts Rolex timepieces around the courts and other events concerning the AO. The two parties also work together to create co-branded promotional content.
The two last renewed their partnership in May 2017; it is currently set to run until 2027.
The Chinese liquor brand became an official sponsor of the Australian Open in October 2018 in what was considered the biggest Chinese sponsorship deal in the tournament’s history.
Apart from branding rights, the deal sees Luzhou Laojiao’s products made available throughout AO matches and other events.
The flag carrier of the UAE has been the Official Airline of the Australian Open since 2015. Apart from branding rights, the deal sees Emirates offer tennis fans exclusive experience opportunities.
The two parties last renewed their partnership in January 2020, elevating Emirates’ status to that of an Associate Partner of the AO.
Australia and New Zealand Banking Group (ANZ)
The Oceanic financial institution has been an official partner of the Australian Open since 2010.
Along with Tennis Australia — the governing body responsible for organising tennis events within Australia — ANZ also sponsors the children’s programme, Tennis Hot Shots.
The Melbourne-headquartered Australian self-tanning brand became the Official Sunscreen Partner of the Australian Open in December 2020, ahead of its 2021 edition.
Bondi Sands uses the global branding exposure to promote its Sport SPF50+ Sunscreen. The product is also made available to the spectators across courts during matches.
Canadian Club (CC)
The Canadian whisky brand serves as the official dark spirits sponsor to the Australian Open. Apart from branding rights, the deal sees CC’s drinks made available throughout the tournament across all events.
The Australian pharmacy retailer has been the official pharmacy partner of the Australian Open since November 2019. The deal sees Chemist Warehouse operate an AO-branded store onsite during the tournament, offering wellness and beauty products to tennis fans.
The global insurance company has been the Official Insurance Partner of the Australian Open since November 2019.
City of Melbourne
The local government council of central Melbourne also enjoys a strong branding presence across the AO’s physical and digital assets, Melbourne being the host city for the tournament.
The Chinese high-end bedding company has been the official home furniture and bedding partner of the Australian Open since October 2018.
Dunlop has been the Australian Open’s official match ball provider since the tournament’s 2019 edition. The five-year deal also sees Dunlop work with Tennis Australian over several grassroots initiatives.
Grainshaker Australian Vodka
Produced by Top Shelf International, the Melbourne-based Australian vodka brand was announced as the Official Vodka Partner of the AO in January 2021 in a multi-year agreement. Apart from branding rights, the deal sees Grainshaker Australian Vodka included into the tournament’s “food and beverage hospitality offerings”.
The Indian IT consulting firm serves as the digital innovation partner to the Australian Open since its 2019 edition. Infosys provides the AO analytics and innovative solutions, employing AI-, VR- and AR-based technologies to enhance overall fan experience.
The two parties last renewed their partnership in December 2021 in a deal that is set to run until 2026. The new deal expands upon the previous agreement and sees the two working on “enhanced broadcast statistics to increase fan engagement”, “new innovations for fans, players, and the media”, “driving the digital experience vision” and “inclusivity and greater access to the underprivileged and grassroots community”.
Part of the American multinational hospitality company Marriott International, Marriott Bonvoy is a travel loyalty program.
Marriott Bonvoy was announced as the Official Hotel Partner for the AO in November 2021 on a multi-year deal. Apart from branding rights, the deal sees Marriott Bonvoy provide accommodation for the “the biggest names in tennis” in its array of five-star hotels. The partnership also entails trophy photo opportunities as well as “exclusive food and wine packages, tennis clinics and events with tennis legends”.
The multinational financial services corporation serves as the official payment partner to the Australian Open since its 2017 edition. Apart from branding rights, the deal sees Mastercard offer exclusive fan experience opportunities to its customers.
The two parties last renewed their partnership in November 2019 in a “multi-year” agreement.
The AB InBev-owned Italian brewery became the official beer brand of the Australian Open in January 2021. Apart from branding rights, the deal sees Peroni operate an Italian-themed bar at AO hospitality areas.
The Reims-based French champagne house is the Official Champagne of the Australian Open since its 2019 edition. Apart from branding rights, the partnership sees Piper-Heidsieck operate a Champagne House at Grand Slam Oval in Melbourne, with pouring rights granted for other AO venues as well.
The two parties last renewed their partnership in October 2021.
Pure Blonde Organic Cider
The Australian cider brand has served as the Official Cider to the Australian Open since November 2019. Apart from branding rights, the deal grants Pure Blonde pouring rights across all AO venues.
New York-based fashion company Ralph Lauren serves as the official outfitter to the Australian Open since its 2021 edition.
Apart from branding rights, the deal sees Ralph Lauren provide bespoke outfits for the tournament’s on-court officials. These outfits are made from the yarn procured from recycled plastic bottles to promote the company’s sustainability objectives.
In December 2021, it was confirmed that the Ralph Lauren partnership would continue for the AO’s 2022 edition.
The global hygiene services provider joined the Australian Open as its Official Hygiene Partner in January 2021.
Apart from branding rights, the partnership sees Initial oversee the cleanliness and sanitation management throughout the event, from providing contactless sanitisers to disinfecting wipes at the venues and cleaning of the Kia cars used to transport personnel.
A provider of inspection solutions, SafetyCulture is a software company based out of Sydney, New South Wales. It was announced as the Official Workplace Operations Partner of the AO in December 2021. As per the deal, apart from branding rights, SafetyCulture’s software is integrated across all AO operations.
TradeMax Global Markets (TMGM)
CFD Trading platform TMGM serves as the Official Online Trading Platform to the Australian Open since its 2021 edition. The deal grants TMGM advertising rights via the tournament’s on-court asset — the Speed Serve.
The Japanese electronics giant has been the official television supplier to the Australian Open since its 2013 edition. Apart from branding rights, the deal sees Toshiba supply its latest range of television sets to be deployed throughout the tournament.
Treasury Wine Estates (TWE)
The Australian winemaker and distributor is the official wine supplier of the Australian Open since its 2019 edition. Apart from branding rights, the deal sees TWE operate a vineyard precinct at Grand Slam Oval in Melbourne, with pouring rights granted for other AO venues as well.
Uber serves as both the Official Ridesharing Partner and the Official Online Food Delivery App (via Uber Eats) to the Australian Open.
As per the partnership, Uber provides pickups and drop-offs to and from the Melbourne Park during the course of the event, with fans both at courts and at home offering exclusive offers on food via the Uber Eats app.
Visit Melbourne is the official tourism portal for the Australian city of Melbourne, Victoria, the city that hosts the Australian Open.
The Japanese sports equipment manufacturer has been the Official Stringer of the Australian Open since 2016. Apart from branding rights, the deal sees Yonex provide racquet stringing services throughout the course of the tournament.