Procter & Gamble Company’s Indian fabric care brand, Tide, has roped in Bollywood’s current heartthrob, Ayushmann Khurrana, as its brand ambassador. The brand released its first set of TVCs featuring the actor on June 17th.
In the television commercials, Khurrana playing different members of a family in a fun, unique manner. From Aasamese to Bengali to Bhojpuri to Malayalam, the TVCs have been dubbed in various regional languages to cater to a more extensive audience base.
On this association with Tide, Ayushmann said, “I’m glad to be starting my journey with Tide India as their Brand Ambassador and shooting this ad was just too much fun!! Tide has always spread smiles, brought joy to an everyday task like laundry. Along with the nation, I have always loved their witty ads and I hope you’ll love this one too! I am looking forward to an Ultra-partnership with Tide and you’ll can look forward to a lot of fun coming your way from us! Now, as far as laundry goes, Bedaag white ho, toh #TideUltra ho”
Interestingly, Tide was also one of the sponsor’s of Ayushmann’s latest film, Gulabo Sitabo.