Soon after the release of her first film, budding Bollywood actress, Tara Sutaria, has been roped in as the first-ever brand ambassador of Bobbi Brown Cosmetics in India. Tara will be seen advertising for the brand across digital, social and in-store platforms.
Rohan Vaziralli, General Manager, Estée Lauder Companies India, said, “We are delighted to welcome Tara to Bobbi Brown as the first Indian face of the global prestige beauty brand. The brand’s direction and vision to have a confident and independent woman like her will definitely resonate with today’s modern Bobbi Brown consumer while remaining true to its roots. With Tara, we look forward to creating many such memorable campaigns that inspire women every day.”
As a part of the campaign, Tara will endorse two new handpicked shades from the Crushed Liquid Lip collection of Bobbi Brown: Cherry Crush and Juicy Date.
On her association with the brand, Tara said, “I am incredibly excited to be the first Indian brand ambassador of such an iconic global brand, Bobbi Brown Cosmetics. Having grown up in an arts environment, I have a special appreciation for beauty both in reel and real life. The brand’s inclusive celebration of confidence and individual beauty, its cult products and broad range of shades for all skin tones makes it timeless and especially relevant for the Gen Z, just like me.’’