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Brand Associations of Chelsea FC for 2018-2019 Season

August 20, 2018
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113 years old Chelsea is one of the most prestigious football clubs ever. Fondly called as the Bluer or The Petitioners, the club is backed not just by the loyal fans but also some major partner brands. Unlike many other clubs, Chelsea is supported by a few sponsors, but the deals are surely way better quality wise.

Here is a list of all those names that have partnered with Chelsea Football Club for the 2018-2019 season:

Nike: Kit Manufacturer
In July 2017, Nike replaced Adidas as the official kit manufacturer of Chelsea. The deal was estimated to be worth $1.1 billion.
Chelsea Sponsors Partners Brands Deals Endorsements Advertising Nike

Yokohama Tyres: Shirt Sponsor
Yokohama Rubber and Chelsea entered into a 5-year sponsorship contract in February 2015. According to reports, Yokahoma offered £200m for this deal.
Chelsea Sponsors Partners Brands Deals Endorsements Advertising Yokohama Tyres

Carabao Energy Drink: Training Kit Sponsor
In the first half of 2016, Thai based energy drink brand Carabao became the official Training Kit Sponsor of the Pensioners.
Chelsea Sponsors Partners Brands Deals Endorsements Advertising Carabao Energy Drink

Beats By Dre: Official Sound Partner
In February 2016, The Blues signed their first partnership agreement with audio brand Beats by Dre.
Chelsea Sponsors Partners Brands Deals Endorsements Advertising Beats By Dre

EA Sports
EA Sports and the Chelsea Football Club have been working together since 2008.
Chelsea Sponsors Partners Brands Deals Endorsements Advertising EA Sports

Ericsson
Ericsson serves as the official connectivity partner at Chelsea’s home ground, Stamford Bridge.
Chelsea Sponsors Partners Brands Deals Endorsements Advertising Ericsson

Hublot: Official Timekeeper
Hublot and the Blues joined forces before the 2016-2017 season.
Chelsea Sponsors Partners Brands Deals Endorsements Advertising Hublot Watches

Hyundai
Weeks before the 2018-2019 season, Hyundai became the official global automotive partner of the Pensioners. The brand is also the shirt sleeve sponsor of Chelsea.
Chelsea Sponsors Partners Brands Deals Endorsements Advertising Hyundai

Millenium Sports and Resorts: Official global hotel partner
As a part of its three-year partnership with The Pensioners which began in 2018, the hospitality brand will provide customized packages for Chelsea fans.
Chelsea Sponsors Partners Brands Deals Endorsements Advertising

Sony Music
Chelsea and Sony Music entered into a partnership in 2017. The deal will allow musicians and players to collaborate and produce innovative content.
Chelsea Sponsors Partners Brands Deals Endorsements Advertising Sony Music

Rexona: Official Personal Care partner, Africa
Nigerian deodorant brand – Rexona started sponsoring the Blues in 2017.
Chelsea Sponsors Partners Brands Deals Endorsements Advertising Rexona

Vitality: Official Health Insurance Partner
In July 2018, Vitality was roped in as the Official Health Insurance Partner of both women and men’s teams of Chelsea FC.
Chelsea Sponsors Partners Brands Deals Endorsements Advertising Vitality

William Hill: Official Betting Partner
In 2016, William Hill signed a 3-year sponsorship deal with Chelsea.
Chelsea Sponsors Partners Brands Deals Endorsements Advertising William Hill

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