Mahendra Singh Dhoni, the name which is familiar to almost all of India is not just another cricketing name in the books of Indian cricket. It has become a huge brand that is trending in almost all of the cricketing nations. Former Indian Cricket team Captain M.S. Dhoni despite having retired from international cricket has a pretty huge income apart from his IPL salary. His long list of endorsements and intelligent money investments has helped him retain the number 5 spot in the Forbes India Celebrity 100 list in 2020. Let us take a look at the brands that M.S. Dhoni has made financial investments in.
Seven – The sportswear brand was launched in 2016, and Dhoni was proposed to be the brand ambassador. He also owns the footwear part of the brand.
SportsFit by M.S. Dhoni – The former Indian team skipper is one of the fittest sportspersons in the world of cricket and has a passion for fitness which is also visible as he owns almost 200 gyms all around the country with the name of SportsFit World Pvt. Ltd.
Chennaiyin F.C – Having a special place for football in his heart, Dhoni also owns a part of Indian Super League Club Chennaiyin F.C who have successfully launched their respective campaigns.
Mahi Racing Team India – An avid lover of bikes, Dhoni has always been a fan of all the motorsports and is an owner of a Supersport World Championship team as well.
Ranchi Rays – With Dhoni’s hometown being Ranchi, he also has an investment back in his hometown with ownership of Ranchi based Hockey Club – Ranchi Rays.
Mahi Hotel – The investment which no one really had heard about much was when he bought a one-off hotel in Jharkhand by the name of Hotel Mahi Residency. It doesn’t have any franchises and can only be visited in his home state.
Khatabook – Dhoni has invested an undisclosed sum in accounting services provider, KhataBook. Like its literal meaning in Hindi, the Khatabook app allows small and medium-sized businesses to record and track their business transactions digitally.
With all of these intelligent investments, Dhoni also has had brand associations with a lot of famous names such as Coca-cola, Star, GoDaddy, Bose, Snickers, Videocon, Boost, Orient Electric, NetMeds.