A couple of days back, Cadbury Bournvita released an ad film introducing a variant for women. This campaign is digitally being promoted with the hashtag, #BadhtiJayeAndarKiTaakat.
In the 75 seconds advert, a young woman takes over an old and unfunctional family van. She cleans it, transforms it and converts it into an active food truck – all by herself.
This TVC was a though of Ogilvy, Mumbai. It was executed and brought into existence by Good Morning Films under the direction of Shashanka Chaturvedi. The gorgeous lady in the lead is Neha Chauhan. She is supported by Siddhant Karnick as the male lead.
Watch the ad film here
Credits
Brands: Cadbury Bournvita
Director: Shashanka Chaturvedi
Producer: Robin D’Cruz
Executive Producer: Vikram Kalra
Cinematography: Tassaduq Hussain
Music: Subhajit Mukherjee
Production Design: Dhara Jain & Loe Vanchi Luidpiboonpon
Editor: Shashanka Chaturvedi & Tushar Shivan
Agency: Ogilvy, Mumbai
Vice Chairman and Group CCO: Sonal Dabral
CCO’s: Kainaz Karmakar & Harshad Rajadhyaksha, Sukesh Nayak
Copywriters: Kainaz Karmakar & Harshad Rajadhyaksha
Sr. CD : Akshay Seth
CD: Kanika Sethi
Account Management: Hephzibah Pathak, Prakash Nair, Mayuri Shukla, Nikita Agarwal, Nigel Almeida, Pooja Jhawar
Main Cast/ Names of actors: Neha Chauhan and Siddhant Karnick
Chief AD: Kaushal Shah
DA’s: Shreya Shroff and Gaurav Gupta
Associate Producer: Mital Suvagia
Line Producer India: Sandip Thube
Line Producer Bangkok: Juno Malhotra, PHQ Asia
Head of Production Bangkok: Nang
1st AD Bangkok: Laak
Production Team Bangkok: Veronica, Itchi, and Pai
Casting Director: Casting Bay (Anmol Ahuja & Abhishek Banerjee)
Costume Designer: Ashima Belapurkar
Hair & Make-Up: Rohini Foregard
Prop Master: Lom Nalin Nukulrak
Wardrobe Stylist: Jeab
Hair Stylist: Dang
Gaffer: Aood
Focus Puller: Jaguar
Key Grip: Dam
Post Production Head: Bharat Arote
Post House: Good Morning, Boing, Crastos & Famous Studio
Voiceover: Saba Azad
Online Editor: Bhushn Waghmare
Sound Engineer: Deepangshu & Sanket
Colorist: Daniel, Nube
Accountants: Shashikant Kasar and Amit Tondare
Post Production Assistant: Manish Dabhole
Production Assistant: Parshuram Patil
The Boys: Rauf, Ramu, Abdul, and Shiv
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