
McLaren ink new partnership with K-Swiss
A heritage footwear brand based out of Los Angeles, K-Swiss has announced a multi-year partnership with McLaren Racing. The partnership will see K-Swiss join as an Official Partner of the...
A heritage footwear brand based out of Los Angeles, K-Swiss has announced a multi-year partnership with McLaren Racing. The partnership will see K-Swiss join as an Official Partner of the...
Swiss Formula One team Alfa Romeo have partnered with Smartech Retail Group to launch a 55-square-metre concept store situated inside the Selfridges department store in London known as 'The Track'....
Formula One has announced a two-year extension to its partnership with Italian beverage brand Ferrari Trento. The partnership will see the Italian brand continue on as the Official Supplier of...
Swiss Formula One team Alfa Romeo have partnered with leading global AI software company SenseTime. The partnership will see Alfa Romeo work with SenseTime to explore new innovative applications of...
British Formula One team Aston Martin have announced a new partnership with fashion brand BOSS which will see the latter become the team's Official Fashion Partner. The partnership will get...
McLaren Racing have announced a new partnership with NEOM, a planned-city project within the Kingdom of Saudi Arabia that is aimed at creating a city that would boast of bleeding-edge...
Buzz Group, a multinational conglomerate based out of England, has announced a new partnership with AlphaTauri, joining the Italian F1 team as an Official Partner. The multi-year partnership will be...
Formula One has renewed its media rights deal with ESPN for a further three years. The new deal, which will run till 2025, is reported to be around US$75-90 million...
American Formula One team Haas has announced a new charity partnership with Starlight Children's Foundation, USA. The partnership will see Haas provide support and respite to the families and children...
French Formula One team Alpine have announced a new partnership with Mexican confectionery Canel’s. The partnership builds on Canel’s aim towards building its presence in motorsport both in Mexico and...