F1 Sponsors & Brand Partnerships Page 31

Latest News

McLaren inks new partnership with K-Swiss

McLaren ink new partnership with K-Swiss

A heritage footwear brand based out of Los Angeles, K-Swiss has announced a multi-year partnership with McLaren Racing. The partnership will see K-Swiss join as an Official Partner of the...

Alfa Romeo joins hands with Smartech Retail Group

Alfa Romeo join hands with Smartech Retail Group

Swiss Formula One team Alfa Romeo have partnered with Smartech Retail Group to launch a 55-square-metre concept store situated inside the Selfridges department store in London known as 'The Track'....

Formula One extends partnership with Ferrari Trento

Formula One extends partnership with Ferrari Trento

Formula One has announced a two-year extension to its partnership with Italian beverage brand Ferrari Trento. The partnership will see the Italian brand continue on as the Official Supplier of...

Alfa Romeo teams up with SenseTime

Alfa Romeo team up with SenseTime

Swiss Formula One team Alfa Romeo have partnered with leading global AI software company SenseTime. The partnership will see Alfa Romeo work with SenseTime to explore new innovative applications of...

BOSS teams up with Aston Martin

BOSS teams up with Aston Martin

British Formula One team Aston Martin have announced a new partnership with fashion brand BOSS which will see the latter become the team's Official Fashion Partner. The partnership will get...

McLaren Racing inks new partnership with NEOM

McLaren Racing ink new partnership with NEOM

McLaren Racing have announced a new partnership with NEOM, a planned-city project within the Kingdom of Saudi Arabia that is aimed at creating a city that would boast of bleeding-edge...

AlphaTauri announces Buzz Group partnership

AlphaTauri announce Buzz Group partnership

Buzz Group, a multinational conglomerate based out of England, has announced a new partnership with AlphaTauri, joining the Italian F1 team as an Official Partner. The multi-year partnership will be...

Formula One renews US media rights partnership with ESPN

Formula One renews US media rights partnership with ESPN

Formula One has renewed its media rights deal with ESPN for a further three years. The new deal, which will run till 2025, is reported to be around US$75-90 million...

Haas teams up with Starlight Children's Foundation

Haas teams up with Starlight Children's Foundation

American Formula One team Haas has announced a new charity partnership with Starlight Children's Foundation, USA. The partnership will see Haas provide support and respite to the families and children...

Alpine announce new Canel’s deal

Alpine announce new Canel’s deal

French Formula One team Alpine have announced a new partnership with Mexican confectionery Canel’s. The partnership builds on Canel’s aim towards building its presence in motorsport both in Mexico and...

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