Anshuman JoshiAfter having a tough start in the Pro Kabaddi League, Delhi-based franchise Dabang Delhi finally showed what they were capable of after finishing third in the 2018/19 season and then second in 2019/20 season. They will look to do one better this time round and take home their first-ever Pro Kabaddi League title in the 2021/22 season.
Following are the sponsors for the Delhi team.
Kit Manufacturer
Shiv-Naresh Sports
Indian sportswear brand Shiv-Naresh was announced as the Official Kit Partner of the Delhi franchise in November 2021. The deal sees Shiv-Naresh manufacture and provide all kits and apparels for the Delhi team during the season. As part of the deal, the Shiv-Naresh logo is also present on the back of the Dabang Delhi jersey.
Title Sponsor
JK Super Cement
In December 2021, Dabang Delhi announced JK Super Cement as their title sponsor for the next two years. The deal sees the PKL team sport the JK Super Cement logo on their match and training jerseys. JK Super Cement also gets branding inside the team’s stadium, on the official website, and across their social media platforms.
Back-of-Shirt Sponsor
Vision 11
One of India’s leading fantasy gaming platforms, Vision11 signed on as a partner of Dabang Delhi in December 2021. The partnership sees the Vision11 logo on the back of the Dabang Delhi jersey, with the platform also gaining exclusive rights to the team’s digital platforms.
Nutrition Partner and Sleeve Sponsor
Herbalife Nutrition
Leading global nutrition company Herbalife Nutrition serves as the Official Nutrition Partner to Dabang Delhi. The deal also sees the Herbalife logo on the left-hand sleeve of the team’s jersey.
Sports Token and NFT Partner
SportZchain
Blockchain-powered fan engagement platform SportZchain announced its partnership with Dabang Delhi in December 2021.
The deal sees SportZchain serve the PKL team as their Official Sports Token and NFT Partner. Through the partnership, Delhi Dabang strive to improve fan engagement. The SportZchain logo is also present on both the shoulders of their matchday jersey.
Associate Sponsor
Officer’s Choice
Indian liquor brand Officer’s Choice partnered with Dabang Delhi back in 2018. The brand’s Blue Snacks product serves as an Associate Sponsor to the Delhi franchise.
Official Food Partners
Rajdhani Besan | Rajdhani Chana Sattu
Rajdhani Group’s brands Rajdhani Besan and Rajdhani Chana Sattu signed on as the Official Food Partners of Dabang Delhi in November 2021.
The partnership sees the Rajdhani Besan logo on the front side of the right-leg short of the team’s playing kit, while the Rajdhani Chana Sattu logo is present on the front of the left side of the shorts. The partnership also sees the two parties collaborate over social media for various co-branded campaigns.
