Bhavya DasThis article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Elche CF’s physical and digital assets as their sponsors and partners for the 2022-23 season.
MAIN SPONSORS
Nike
Elche signed a four-year contract with Nike in 2021, making the American sports apparel giant the official kit sponsor of the club from the 2021-22 season to the 2024-25 season in a deal reportedly worth €1.5 million per year.
TM Real Estate Group
TM Real Estate Group is a Florida-based real estate company founded in 1969. Elche partnered with the company in 2016 to make it their main shirt sponsor.
In July 2022, TM Real Estate Group and Elche extended their contract further to continue the front-of-shirt sponsorship. Both parties have been together for six seasons now and this multi-year deal is speculated to go even further.
OFFICIAL PARTNERS
Pikolinos
Pikolinos is a Spanish footwear firm founded in 1984. Based in Elche, the footwear company has been involved with Elche CF over several years.
In July 2020, Pikolinos took a step further and became an Official Partner of the club, enhancing its commitment to the club. The deal puts the company logo on the club’s website, stadium and staff room areas. The products of the company are also used by the club staff.
Universidad Miguel Hernández de Elche (UMH)
Universidad Miguel Hernández de Elche is a Spanish public university established in 1996 in Elche. UMH has concentrated over the years on bringing education and sports together.
Elche and UMH have been together since 2012. After nine years of their association, in May 2021, the two parties signed a multi-year deal to renew their partnership.
In July 2022, few Elche players visited UMH for their medical checkups organised by the university staff. Some players also take the course of Sports Journalism at UMH, as informed by the club in June 2022.
Sfidante
Sfidante is an app development company founded in 2009 and based in Japan. Elche CF first partnered with the company in the 2017-18 season.
In November 2020, Elche announced an extension with Sfidante via a press conference. This multi-year deal entails the company’s logo appearing on the club’s matchay-shirt sleeves.
Innova Ocular Clinic Dr. Soler
Innova Ocular Clinic Dr. Soler is an Elche-based medical company that specialises in the diagnosis and treatment of all kinds of eye disorders.
Innova Ocular’s deal with Elche CF includes an ophthalmological review of the entire staff of the first team to assess eye health and prevent any issues in time for the players as well as any injury sustained during the 2022-23 season.
Caixa Bank
Caixa Bank is a Spanish multinational financial services company headquartered in Valencia, Spain. The company, founded in 2011, sponsors many LaLiga teams including Real Madrid CF.
Caixa Bank and Elche CF first collaborated in 2014. The relationship started with the company becoming the official bank of the club. In May 2021, the two parties extended their partnership for two more years, making Caixa Bank the official bank of Elche CF until the end of the 2022-23 season.
BMW Hispamóvil
BMW Hispamóvil covers the Spanish location of the brand and deals with all the entities in the area. The vehicle company first partnered with Elche CF in 2014 and became the official mobility partner of the club.
The two parties have been renewing the contract over the years. In March 2021, BMW Hispamóvil sent a fleet of its vehicles to the club for players, staff, grassroots partners and club officials. The company continues the partnership with the club as their official vehicle partner.
OFFICIAL SUPPLIERS
AN-Dental
AN-Dental is an Elche-based dental institution that has been closely working with the local football club for several years.
Elche CF and AN-Dental continue working together, and for the fifth consecutive season, AN-Dental is set to serve as the team’s official clinic.
The deal entails promotions for the Elche club supporters, and AN-Dental is present across the Estadio Martínez Valero, Elche’s home ground. The various categories of the club’s grassroots football initiatives are given varied health and dental hygiene talks as part of this partnership’s training objectives.
Coca-Cola
The American beverage giant’s partnership with the club sees its branding feature across Elche’s assets and will remain there for the duration of 2022-23 season.
Via the partnership, the two parties aim to increase the exposure of their respective brands in each of their specialised markets and engage in cooperative charitable endeavours.
AMIX
AMIX is owned by Large Life Limited, which was incorporated in 2003 in Manchester, UK. AMIX Nutrition helps achieve all goals for recreational sportsmen and women, wellness enthusiasts, fitness maniacs and professional bodybuilders.
Elche CF partnered with AMIX in November 2020. With the help of this partnership, Elche gets access to AMIX’s products for their first-team players.
BeSoccer
BeSoccer is Spanish football news and stats company founded in 2009. Its app has over 100 million users and works all over the world.
In June 2019, Elche CF partnered with the Malaga-based company. Apart from branding rights, the deal sees BeSoccer provide the club with digital media infographics and API services along with real-time data and automated Big Data in order to improve the club’s digital strategy.
