StaffWe look at this season’s sponsors for last year’s Russian Premier League runners-up Lokomotiv Moscow, who’ll be featuring in this season’s UEFA Champions League.
Adidas – German sportswear giant Adidas returned as Lokomotiv’s official kit supplier ahead of the 2020-21 season. After replacing Puma as the club’s official kit supplier in 2014, Adidas went on to supply Lokomotiv for the next four years, which was followed by a two-year hiatus that saw American sportswear brand Under Armour serve the club in the same capacity.
Russian Railways (???) – As one could infer from their name, Lokomotiv Moscow has had a close relationship with the Moscovian railway industry since their inception in 1922. Since its official establishment in September 2003 (after the separation of railways from the now-defunct Ministry of Railways of the Russian Federation), state-owned railway company called ‘Russian Railways’ (?????????? ???????? ?????? or simply ???) has served as the principal owner and by extension, principal sponsor of the club. However, the involvement of Russian Railways in the club’s ownership, whether direct or indirect, can be traced back to as early as the 1930s.
The Russian Transportation Ministry funded the reconstruction of the club’s home stadium at a cost of roughly US$150–170 million, which completed in 2002. In 2017, Lokomotiv changed the stadium name to RZD Arena (??? ????? in Russian) following a sponsorship deal with Russian Railways. However, since stadiums cannot feature a sponsored name during UEFA’s matches, the club’s stadium is called Stadion Lokomotiv.
Many of Russian Railways’ subsidiaries also hold a sponsorship right across the club’s digital and physical assets. Russian Railways’ ??? logo also features at the front and at the back (below the kit numbers) of Lokomotiv’s matchday kits.
1XBET – Renowned offline and online bookmaker 1XBET also serves as an official sponsor to Lokomotiv Moscow. The sponsorship deal grants 1XBET branding rights across the club’s physical and digital assets. 1XBET is also the official sleeve sponsor of the club, with its logo featuring on Locomotiv’s matchday kits, both on the left sleeve and right above the kit supplier’s (currently, Adidas) logo.
SOGAZ – SOGAZ is a Russian insurance company headquartered in Moscow. It also serves as an official sponsor to Lokomotiv Moscow. The sponsorship deal grants SOGAZ branding rights across the club’s physical and digital assets.
Bosco di Ciliegi – Russian footwear retail company Bosco di Ciliegi also serves as an official sponsor to Lokomotiv Moscow. The sponsorship deal grants Bosco branding rights across the club’s physical and digital assets.
PepsiCo – New York-headquartered American multinational food, snack and beverage corporation PepsiCo is an official sponsor of Lokomotiv Moscow. The sponsorship deal grants PepsiCo branding rights across the club’s physical and digital assets.
Bud – Lokomotiv’s partnership with Belgian brewing company AB InBev sees its alcohol-free beverage “Bud” serve as an official sponsor to the club. The sponsorship deal grants AB InBev branding rights for Bud across the club’s physical and digital assets, as well as pouring rights inside the club’s home ground, RZD Arena.
Senezhskaya (?????????) – Packaged mineral water supplier Senezhskaya (?????????) also serves as an official sponsor to Lokomotiv Moscow. The sponsorship deal grants ????????? branding rights across the club’s physical and digital assets.
Giving Hope (??????? ???????) – ‘Giving Hope’ (??????? ???????) is an international charity foundation dedicated to helping stray animals. The organisation also serves as an official sponsor to Lokomotiv Moscow. The sponsorship deal grants ??????? ??????? branding rights across the club’s physical and digital assets. Lokomotiv also supports the charity’s multiple ventures.
The Federal Freight (???) – The Federal Freight (??????????? ???????? ???????? or simply ???) is a Russian freight rail transportation business headquartered in Yekaterinburg. Owned by Russian Railways, ??? also serves as an official sponsor to Lokomotiv Moscow. The sponsorship deal grants ??? branding rights across the club’s physical and digital assets.
“Carriage Repair Company-1” (???????? ????????? ????????-1) – Russian freight car repair and maintenance company ???-1 (???????? ????????? ????????-1) also serves as an official sponsor to Lokomotiv Moscow. The sponsorship deal grants ???-1 branding rights across the club’s physical and digital assets.
“Carriage Repair Company-2” (???????? ????????? ????????-2) – Russian freight car repair company ???-2 (???????? ????????? ????????-2) also serves as an official sponsor to Lokomotiv Moscow.
The sponsorship deal grants ???-2 branding rights across the club’s physical and digital assets.
Institute for Transport Economics and Development (IERT) / ???????? ????????? ? ???????? ?????????? (????) – The Institute for Transport Economics and Development (???????? ????????? ? ???????? ?????????? or simply ????) is a subsidiary of Russian Railways dedicated towards research and development in the field of economics and strategic development of railway transport. It also serves as an official sponsor to Lokomotiv Moscow. The sponsorship deal grants ???? branding rights across the club’s physical and digital assets.
TransTelekom – Russian telecom giant TransTelekom (????????????? or simply ???) also serves as an official sponsor to Lokomotiv Moscow. The sponsorship deal grants ??? branding rights across the club’s physical and digital assets.
Written By
Anshuman Joshi
