Aditya ChaudhuriThe telecom firm signs regional partnership covering the Middle East and Africa region.
FIFA has announced its latest partnership with Qatari domestic firm, Ooredoo, which will see the telecom company become a regional supporter of the 2022 World Cup across Africa and the Middle East.
The deal will also cover the 2021 FIFA Arab Cup, which gets underway later this month from November 21 in Qatar.
As the Official Middle East and Africa Telecommunications Operator, Ooredoo will ‘look to strengthen the company’s long standing commitment to FIFA’s leading events’.
Nick Brown, FIFA’s Director of Commercial Revenue, commented:
“We are delighted that Ooredoo has returned, this time as a Regional Supporter, for these two amazing tournaments in Qatar. With Ooredoo by our side, we are looking forward to hosting memorable events that will connect followers of the beautiful game in Qatar and across the globe.”
Sheikh Nasser Bin Hamad Bin Nasser Al Thani, Chief Commercial Officer, Ooredoo Qatar, added:
“We are beyond proud to be working with FIFA again, this time as a key supporter of the biggest sporting event in the world and of the biggest football event in the region.
“All eyes will be on Qatar in 2021 and 2022 as our country is propelled onto the global sporting stage. This is an opportunity for Ooredoo to cement our leadership in innovation and telecommunications; engage a regional audience; promote our country as a major sporting hub; and celebrate football, the most popular sport in the world.
“Qatar boasts the infrastructure required to host sporting events of such a scale, and Ooredoo’s innovation, technology and experience enable delivery of the required network speeds and reliability.
“We are honoured to be supporting our country in providing an unrivalled fan experience for all, and we look forward with great excitement to some incredible football.”
Previously, Ooredoo was also a National Supporter of the 2019 and 2020 FIFA Club World Cups, which were held in Qatar.
The FIFA Arab Cup Qatar 2021 will take place from November 30 to December 18 this year, while the FIFA Men’s World Cup is scheduled to take place from November 21 to December 18 next year.
