Fathers play an important role in a child’s development. Very often while showing mother love and women empowerment, ad makers fail to recognise the love between a dad and his child. Mostly when they do, they only focus on single dads but they forget that even when the other family members are present, fathers still have a part to play.
In Flipkart’s recent campaign – #PenguinDad, the brand has tried to highlight the importance of a father in life. Through a 3 minute long film, Flipkart has shown various moments of life where a dad is there for his kid. This ad film has been shot by Opticus Inc with Ashwiny Iyer Tiwari as the director. The mesmerising music has been done by Arjunna Harjaie and the lyrics have been written by Kausar Munir.
I am sure that this ad film will bring a smile on your face. Another great thing about it is that the brand has very subtly promoted itself.
Watch the commercial and share it with your friends if you like it too.
Full Credits
Production House : Opticus INC
Director : Ashwiny Iyer Tiwari
Producer: Varun Shetty
Associate Producer: Pooja Raheja
Art: Laxmi Keluskar and Sandeep Meher [LASA Design]
Casting: Mukesh Chabbra
Make up: Soni and Team
Costume: Reena and Ruchika
Line Production: Sivanar Konar
Production Manager: Anuj Tiwari
Production team: Sharad, Mitesh and Ajay
DOP: Pankaj Kumar
DOP asst: Nutan Nagraj
First AD: Abhay Raha
DA: Karan Mody
2nd AD, Siddharth and Mandar & Uppasna Shetty
Rishikesh Line Production: Sahil Singh and team (S3 Film)
Makeup [Delhi]: Gunjan Chawla
Finance Head: Jayraj Amin
Team Opticus Inc: Sanjay Shetty, Karthik Bhat, Sharan Philip Thomas, Tushar Pote, Vishal Thorat
Offline Editor: Ballu Saluja
Online: Bhushan Waghmare
Add online: Mahesh Patil
Online Studio: Famous Studios Ltd.
Music: Arjunna Harjaie
Lyrics: Kausar Munir
Sound Engineer: Annu Poojari
Sound Studio: Shankh Studios
Post Production Supervisor: Mahesh Kamble
Lyrics
Morning Vaale Boring saare
Kaamo ko fun karte hain
Neend Bhagaoing, Brush Karaoing
Deadline se bhi ladte hain
