Aditya ChaudhuriFootball Australia has announced a partnership agreement with Spanish carmaker Cupra, on-boarding the SEAT subsidiary as the Official Automotive Partner of its men’s and women’s national football teams.
The partnership will put the Cupra logo on the teams’ training kits and also entail collaboration over various content campaigns and fan engagement activities. The deal is reported to be worth seven figures and set to run until 2024.
Cupra and Football Australia announced their partnership through a digital spot, which featured players of the Australia’s men’s national team.
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James Johnson, Chief Executive, Football Australia, commented:
“Over the past 18 months we have worked hard to align football with commercial partners that believe in our sport, and recognize our game’s unique ability to unite and excite Australians.
“Cupra has impressed us with its bold vision for the future, and we’re delighted that CUPRA has chosen football, and specifically our engaging and iconic national teams, as their first partner in the Australian market.”
Ben Wilks, Director, Cupra Australia, added:
“To be partnering with our national women’s and men’s team throughout not one, but three global tournaments is a source of immense pride for the entire Cupra Tribe, and we can’t wait to get behind the teams in their quest for glory, and share our passion with the teams’ fan base of over seven million people.”
