Anshuman JoshiThis article contains information regarding the organisations enjoying a strong branding presence across the France men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the French Football Federation.
Name of the football association: French Football Federation (French: Fédération Française de Football; FFF)
Also read: UEFA Euro 2024 Sponsors
EQUIPMENT PARTNER
Nike
The American sportswear giant has been the official kit supplier for the FFF’s national teams since 2011, when it replaced rival German brand Adidas.
The FFF and Nike announced a long-term extension to their partnership in December 2016, which would come into effect in 2018 and run until 2026. It’s reportedly worth €50 million per annum.
MAJOR PARTNERS
Crédit Agricole (CA)
The Montrouge-headquartered French financial institution has been a Major Partner of the FFF since 1974.
As per the partnership, the two parties have worked and continue to work on several grassroots initiatives over the years.
The FFF and Crédit Agricole last extended their partnership in July 2023. The current deal covers the men’s and women’s national football teams as well as the national youth teams affiliated with the FFF, while also supporting the Coupe de France, the Coupe de France Féminine, and the Coupe Gambardella—a youth football tournament of which CA serves as the title sponsor—with CA having also pledged to develop eFootball assets.
Électricité de France (EDF)
The London-headquartered French electric utility company has served as a Major Partner to the FFF since 2014.
The two parties last extended their partnership in April 2018 that saw EDF extend its sponsorship to cover the FFF’s national women’s and esports (eFoot) teams as well.
Orange
The Paris-headquartered French telecom company has served as a Major Partner to the FFF since 2018. The partnership is an effort to promote and enhance the quality of football in France right from the grassroots level.
The two parties last extended their partnership in June 2022 in a deal set to run until 2026. Covering both the men’s and the women’s national teams of the FFF, the deal sees the Orange logo feature on the training shirts of the two teams.
The previous agreement between the FFF and Orange was reportedly worth €5.5 million per annum.
Uber Eats
The San Francisco–headquartered online food ordering and delivery platform of Uber was announced as a Major Partner of the FFF in May 2022 on a three-year deal set to run until June 2025.
The deal covers the FFF’s women’s, men’s, and youth national sides.
Volkswagen
The Wolfsburg-headquartered German automaker replaced Citroën on the FFF sponsorship portfolio in 2014, signing on as a Major Partner.
Apart from branding rights, the partnership sees Volkswagen supply its fleet of cars to the FFF players and staff.
The two parties last renewed their deal in March 2023, which is currently set to run until the 2026 FIFA World Cup and covers the FFF-affiliated men’s, women’s, youth, and esports national teams of France. The deal also sees Volkswagen install charging stations across football organisations in France and promote sustainable mobility.
OFFICIAL PARTNERS
Belin
The Mondel?z International–owned French biscuits brand has served as an Official Partner to the FFF since 2013.
The partnership covers the FFF’s women’s, men’s, and youth national teams.
The current deal between Mondel?z and the FFF is set to run until 2024 and focuses on the former’s chocolate confectionery brand Milka.
Betclic
The French online betting company signed a five-year deal with the FFF in August 2021 to become one of its Official Partners.
The deal, reported by L’Équipe to be worth €5m–€8m per year, is set to run until the end of the 2026 FIFA World Cup.
The partnership with the FFF makes Betclic an official sponsor of the French national football teams, a major partner of the Coupe de France, as well as a partner of amateur football in the country.
Coca-Cola France
The French arm of the American beverages giant has served as an Official Partner to the FFF since 1997.
Apart from getting Coca-Cola branding rights across FFF assets, the partnership is an effort to promote and enhance the quality of football in France right from the grassroots level.
Coca-Cola last renewed its partnership with the FFF in May 2018.
Intermarché
The Bondoufle-headquartered French supermarket chain signed on as an Official Partner of the FFF in June 2018, after the latter ended its partnership with rival supermarket chain Carrefour.
Apart from getting Intermarché branding rights across FFF assets, the partnership is an effort to bolster the French national teams.
Intermarché renewed its deal with the FFF in November 2020. The deal between the two parties is now set to run until the end of the 2027/28 season.
KFC France
The French division of the American fast-food giant has served as an Official Partner to the FFF since 2014.
A contract extension in June 2018 saw KFC’s sponsorship extended to French women’s football as well. Their latest contract extension agreement, signed in April 2023, covers the France men’s, women’s, youth and amateur football teams, while also entailing sponsorship of the finals of the Coupe de France and the Coupe de France Féminine.
Panini France
The French division of Modena-based Italian publishing company known for producing football collectibles, Panini, also serves as an official FFF partner.
The two parties have in place a licensing agreement covering the men’s and women’s national football teams as well as the national youth teams affiliated with the FFF in a deal set to run until 2030.
Brioche Pasquier
The French bakery group has been an Official Partner of the FFF since 2004.
The two parties last renewed their partnership in May 2018.
OFFICIAL DISTRIBUTOR
Intersport
The Bern-headquartered Swiss sporting goods retailer has been the official merchandise distributor of the FFF since 2017.
The two parties last renewed their partnership in March 2022 in an agreement set to run until the end of UEFA Euro 2024.
OFFICIAL GAMING PARTNER
Xbox
Xbox signed a deal with the FFF in March 2022, which made the Microsoft-owned video gaming brand the Official Gaming Partner of the French men’s and women’s national football teams.
Apart from branding rights, the deal entails the two parties collaborating on a variety of fan-engagement projects. The two most notable of these projects so far have been:
- the XBOX FC initiative, which sees Xbox boost the FFF’s support to amateur football in the country. This entails providing amateur footballers with “brand new” training facilities and equipment, with select amateur football clubs getting “renovated locker rooms, a dedicated gaming area and new Xbox and FFF branded equipment”; and
- co-hosting an event dedicated to “inclusion and diversity”. This was held at Clairefontaine on May 21, 2022, and was attended by France international and Paris Saint-Germain Féminine striker Kadidiatou Diani and French host and streamer Pierre-Alexis “Domingo” Bizot.
OFFICIAL FOOTBALL VIDEO GAME
eFootball by Konami
eFootball, a cross-platform, free-to-play football simulation game developed and published by Japanese video game company Konami, was announced as the Official Video Game of the FFF in August 2022 on a “multi-year” deal.
The deal gives Konami the licensing rights, which include real-life likeness of players, kits and stadium, to authentically feature the France men’s national team in eFootball.
