Aditya ChaudhuriGalaxy Racer, a global transmedia gaming firm, has joined hands with Asia’s premiere EDM festival Sunburn to create a unique blend of music and esports for gamers from across the country, as the premier music carnival comes on-board as the Official Venue Partner of the Valorant India Invitational which will kick start in Hyderabad on November 18, 2022.
This is the first-ever international Valorant tournament taking place in south Asia and has big names featuring from the Valorant world, such as Paper Rex, Team Secret and RRQ alongside some of the top Indian stars.
This will be Sunburn’s first venture into the esports industry. This first-of-its-kind partnership will help esports profoundly as it gets influenced by the evolving narrative of pop culture alongside competitive gaming.
Siddharth Ravishankar, Chief Gaming Officer, Galaxy Racer, commented:
“Music and gaming are two core components that have an immense influence on GenZ and since merging them has yielded huge success globally, we wanted to en-cash the untapped opportunity in India. Having Sunburn as the official venue partner fortifies Valorant India Invitational and it further proliferates the impact that this tournament can have on Indian gamers.
“This partnership fulfils our aim of blending premiere esports events with music festivals as the goals and vision of both companies align perfectly in dishing out an experience alongside competitive gaming. Fans will have multiple options of either attending just the finals or a combined experience of both the finals and the music festival. We are looking forward to this remarkable blend and hope gamers and music aficionados can equally enjoy the experiences.“
Karan Singh, CEO, Spacebound, added:
“Collaborating with Galaxy Racer gives us an opportunity to enter the Gaming industry, which is on the rise in India. Music is a part of gaming & esports and this is just the right synergy for us. We are always on the lookout for unique distribution and this is one of them to engage our fans with this unique blend.“
The LAN Finals will be a three-day affair, with the Grand Finals scheduled to take place on November 20 at the GMR Arena in Hyderabad, where thousands of fans will witness the nail-biting competition between the finalists, who will battle for a sum of US$100,000.
