In 2017, RSPL Group launched three strong advertisements on Holi, Eid, and Diwali for its detergent brand – Ghadi. Each of these adverts encouraged people to be kind to one another. They all fell under the umbrella of the campaign – #SaareMaelDhoDaalo.
One hoped that this trend started by Ghadi detergent would also continue in 2018. However, the brand did not come up with similar advertisements this year until yesterday. On October 27th, Ghadi released its first festive advertisement under #SaareMaelDhoDaalo.
The 3-minute shot shows how people unknowingly disrespect their servants and do not consider their work valuable. ADK Fortune conceptualized this ad film. It was put on the reel under the direction of Puneet Prakash from Full Circle Production House.
Watch the ad film here
Brand: RSPL GROUP – Ghadi Detergent
Agency: ADK Fortune
Executive Producers: Gautam Vaze & Anand Wagle
Production House: Full Circle.
Director: Puneet Prakash
DOP: Akhilesh Shrivastava
Associate Producer: Hoimi Bandyopadhyay
Line Producer: Indu Razdan
Production Manager: Sarfaraz
Costumes Designer: Vineet Chauhan
Makeup Stylist: Anisha Chawla
Production Designer: Tanvi Patil
Set Dresser: Natasha Gauba
1st Assistant Director: Chinmay Dalvi
2nd Assistant Director: Ashu Chhabra
Casting Director: Utkarsh Bhardwaj
Cast: Kishori Godbole, Umang Khanna, Eshika Dey
Post Supervisor: Vivek Verma
Editor: Mukesh Thakur
Online editor: Enigo (Lucia Studios )
Colorist: Swapnil Patole
Music: Samyuktha Narendran