Following are the companies and organisations that serve as sponsors and brand partners to the Indian Super League (ISL), the topflight of professional men’s football in India (jointly with the I-League), for the 2021-22 season and enjoy a strong branding presence across its physical and digital assets.
The New Delhi-headquartered Indian two-wheeler vehicles manufacturer has been the Title Sponsor of the ISL since its inaugural season in 2014. Most recently, the company renewed its deal with the ISL in January 2020 in a three-year agreement reportedly worth ₹160 crore.
The Gurugram-headquartered Indian tyre manufacturer serves as an Official Partner to the ISL since December 2017, with the deal having kicked off amidst the then-ongoing 2017-18 season of the league.
Apart from branding rights, the deal also entails matchday activations throughout a season.
The Jalandhar-headquartered sports equipment manufacturer was announced as the official ball partner of the ISL in August 2018 on a three-year deal. The deal sees Nivia supply footballs to every club in the league for both matchdays and training sessions.
OFFICIAL FANTASY FOOTBALL PARTNER
The Mumbai-headquartered Indian fantasy sports platform serves as the Official Fantasy Football Partner to the ISL. The deal sees Dream11 hold rights to officially host a fantasy football competition on behalf of the league. It also holds the licence to feature the official branding of the league and its clubs.
The English football topflight signed a “Mutual Cooperation Agreement” agreement with the ISL in June 2014, making the former a Strategic Partner for the latter. This partnership was last renewed in February 2020.
The partnership means that the Premier League has been a supporter of the ISL since its inaugural season back in 2014. The Premier League has helped the Indian league in the development and enforcement of its policies and marketing strategies, with youth teams from Premier League clubs also coming to India to participate in co-organised tournaments. By helping the ISL grow, the Premier League aims to tap into the massive potential of Indian football.