Jockey has launched a new campaign for its product line, Athleisure. Conceptualised by Law & Kenneth Saatchi & Saatchi, the promotional activities are spread across all mediums including Television, Print, Out-of-home (OOH), Radio and Digital.
The brand launched its first TVC under the campaign today. It was directed by Mark Toia with Hundred Frames Production House and was shot on the streets of San Francisco. The one minute shot shows a girl and guy running up and down the hill, sometimes relaxing and sometimes simply being.
Athleisure is a fashion trend in which clothes designed for athletic activities are worn at a workplace or at other casual or social occasions.
Watch the ad film