Bollywood’s favourite, Kartik Aaryan, has become the main face of Mondelez India’s variant, Cadbury Dairy Milk Silk. Kartik took to social media to announce his association with the leading chocolate brand.
Mondelez is yet to release an advertising campaign with Kartik.
On becoming a member of the Silk family, Kartik Aaryan, said, “I love playing romantic fun-filled characters and I’m looking forward to partaking in yet another refreshing and romantic journey with the iconic Cadbury Dairy Milk Silk. I am extremely excited about this association.”
Kartik is the first Bollywood actor to become the brand ambassador of Cadbury Dairy Milk Silk. So, it will be interesting to see how the brand works with him to extract most from this partnership.
On the appointment of Kartik, Anil Viswanathan, director – marketing (chocolates), Mondelez India, said, “Ever since we launched, Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country and has played a lead in the premium segment, offering the consumers a unique and indulgent experience. We believe that our association with Kartik Aaryan will further help in strengthening our connection with the youth, taking Silk’s appeal to the next level.”
Over the past few months, Kartik’s brand value has risen significantly. Manyavar, Oppo, boAt, and Hummel are some of the latest editions to Kartik’s advertising portfolio.