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Ajax and Coca-Cola renew their partnership

Ajax and Coca-Cola renew their partnership

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AFC Ajax has announced a multi-year renewal of their partnership with Coca-Cola, with the partnership seeing the beverage brand continuing as an Official Partner until 2027, inclusive.  Coca-Cola and Ajax have been partners since 2021 and that deal was set to expire at the end of the 2023-24 season. The renewal will see Coca-Cola’s soft drinks continue to be served as Ajax’s sports complexes and they will also work on ‘unique experiences’ for the Ajax fans as well.  Menno Geelen,

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