Aditya ChaudhuriThe Italian coffee brand expands partnership to cover Arsenal’s women’s team.
Italian coffee brand Lavazza has extended and further grown its partnership with Arsenal FC, which will now see the former serve as the latter’s women’s team’s Official Coffee Partner. The multi-year partnership will see Lavazza join Mastercard in the same sponsorship category.
Lavazza signed on as the Arsenal men’s team’s Official Coffee Partner in 2018 and now has expanded that partnership.
The new deal will see the Lavazza coffee made available at all of the Arsenal women’s home games at the Emirates Stadium. The Italian firm will also continue on as the men’s team’s coffee supplier for their home games, with its different flavours available at the hospitality boxes, VIP areas and player lounges across the stadium.
Pietro Mazzà, Lavazza’s regional director for the UK and Nordics and general manager of Lavazza UK, commented:
“We are proud to be extending our partnership with Arsenal Football Club and to welcome Arsenal Women into our family. Since 2017, Lavazza has been working to support the 17 goals set by the UN. This partnership showcases our commitment to supporting goal number 5, which is focused on gender equality, working to empower all women and girls. We are committed to celebrating sporting prowess and therefore this partnership is built on our shared values of excellence and the ability to innovate and inspire. We believe this will build a strong and successful partnership that celebrates football and provides both fans and players with an authentic Italian coffee experience.”
Peter Silverstone, Arsenal’s chief commercial officer, stated:
“Lavazza has been an outstanding partner for Arsenal since 2018 and we’re delighted to extend our relationship and welcome them as a partner of Arsenal Women. This presents a wonderful opportunity at a great time for both parties with Arsenal Women top of the WSL table and making good progress in the UEFA Champions League.
“We’re exceptionally proud of our heritage in women’s football and we’re excited to continue to work together with Lavazza to foster an even brighter future through our shared values of excellence, innovation and inspiration. Partnerships like this are extremely important for the growth of Arsenal Women and a powerful statement for the wider women’s game. Our collaboration with Lavazza will help us build on our success and enable us to continue to develop and attract the world’s best talent and inspire generations of young women in sport.”
