Rahul NareshThis article contains information regarding the organisations enjoying a strong branding presence across Ligue 1’s physical and digital assets as its sponsors and partners for the 2022-23 season.
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TITLE PARTNER
Uber Eats
The US-based food delivery platform signed a title sponsorship deal with Ligue 1 ahead of the 2020/21 season. The deal was valued at €15 million per year.
The contract between the two parties has since been extended and is currently set to run until the end of the 2023-24 season. The new deal sees an increase in the sponsorship amount to €17 million per year. Furthermore, the current agreement also sees Uber Eats serve as the title sponsor of eLigue 1.
Also Read – LaLiga Sponsors 2022-23
OFFICIAL PARTNERS
Point.P
The materials distribution brand re-signed with Ligue 1 in 2021 to become an Official Partner. The two parties first began their partnership in 1999, and their previous deal had expired in 2016.
As part of the new deal, Point.P is not only an Official Partner of Ligue 1 but also an Official Partner of French second division, Ligue 2.
Betclic
Betclic, an online gambling and betting platform, signed a deal with the Ligue de Football Professionnel (LFP), which oversees the operation professional football leagues in France, which commenced at the beginning of the 2020-21 season and is currently set to end after the 2022-23 season.
As per the deal, Betclic serves as an Official Partner to both Ligue 1 and Ligue 2.
Kipsta
Multi-brand retailer and manufacturer Kipsta (a Decathlon brand) is the official ball supplier of Ligue 1 starting with the 2022-23 season. The deal was struck between the LFP and Kipsta for five years and sees Kipsta serve as the official ball supplier of France’s top two leagues.
La Poste
The French packaging and delivery services provider is also an Official Partner of Ligue 1 for the 2022/23 season.
OFFICIAL BROADCASTERS
Canal+
Canal+ resumed its role as a Ligue 1 broadcaster during the 2020-21 season. It remains the official broadcast partner for Ligue 1, having previously threatened to step away from the deal in 2021 when Amazon Prime Video stepped in to parallelly broadcast games from the beginning of the 2021-22 season.
As per the current deal, Canal+ broadcasts 20% of the Ligue 1 games during the course of a season.
Prime Video
Amazon’s OTT platform secured an €825m deal in 2021 to become an official broadcaster of Ligue 1. The deal is currently set to conclude by the end of the 2023-24 season.
As part of the deal, Prime Video broadcasts eight league games weekly, equating to 304 games a season of Ligue 1 and Ligue 2.
Free
Amazon Prime Video also signed up with streaming service and news platform Free in August 2021 to offer streaming services of Ligue 1 games at a discounted price of €5.99 per month as part of Le Pass Ligue 1. Free already has an existing package for the “near-live” broadcast of the French topflight.
