Aditya ChaudhuriBritish Formula One team McLaren have announced that they will be ending their strategic partnership with Gulf Oil. The partnership came to an end at the end of the Formula One 2022 season, and both parties have mutually decided not to renew it.
McLaren and Gulf Oil have had a long history together in motor-racing, having first partnered during the 1968 Formula One season, an agreement that lasted till the 1973 season. The two parties also partnered in Le Mans 24 Hours in the 1990s and, in July 2020, they restored their Formula One partnership.
The latest two-year partnership saw McLaren sport the iconic Gulf livery at the 2021 Monaco Grand Prix, where the race cars, driver overalls, team kits and all of McLaren’s social media platforms carried the blue-and-orange Gulf theme.
Zak Brown, CEO, McLaren Racing, commented:
“Our long-standing relationship with Gulf has featured throughout the history of McLaren Racing. We have recorded so many iconic moments together, including our celebrated Monaco livery in 2021. Although this feels like a natural end point to the partnership, there is always room to welcome back old friends as we have done previously.“
Mike Jones, Chief Executive Officer, Gulf Oil, added:
“We are extremely proud of what we have achieved with McLaren during our historic partnership. While we have shared many incredible moments, including the iconic Monaco livery and our bespoke sell-out merchandise collections, the true reward came from engaging with the unparalleled passion of the fans and putting them at the heart of everything we did. We will look back with great fondness at all the memories we made and are excited for what the future has in store.”
