Aditya ChaudhuriBritish motor-racing team McLaren have announced an extension of their partnership with British sportswear brand Castore. The expansion of their partnership will see Castore continue on as the team’s Official Team Apparel and Sportswear Partner.
McLaren and Castore, having first partnered in 2021, will continue their collaboration, with Castore continuing to provide teamwear and merchandise for McLaren’s Formula One team from the 2023 season. Castore will also be supporting all of McLaren’s physical race series from 2024. The sportswear brand will be providing team apparel and fan wear for the Arrow McLaren IndyCar Team, the NEOM McLaren Extreme E Team, and the NEOM McLaren Formula E Team from 2024, with the goal of bringing a united look and feel to all of McLaren’s teams across different categories.
Lindsey Eckhouse, Director of Licensing and Digital Products, McLaren Racing, commented:
“We are thrilled to scale up and extend our relationship with Castore. The response to our team kit and fanwear has been hugely positive, and Castore has embraced our bold McLaren identity through great collaboration and ambition.
“It’s crucial to have partners who value the power of McLaren’s racing portfolio beyond Formula 1, so we are excited to take this journey to the next level by unifying the look of our other race series.“
Rich Brooks, Brand Director, Castore, said:
“It’s a true testament to our Better Never Stops ethos, that we have been able to not only extend our partnership with one of the most prestigious F1 Teams in McLaren, but also to go deeper in supporting their wider race series teams. There are some wonderful synergies between the brands, and we are really looking forward to highlighting them over the years and continuing to provide the fans with new and innovative products.“
