StaffHere is the list for the official sponsors of the Formula 1 team Mercedes-AMG Petronas for the 2021 FIA Formula 1 World Championship.
Base – Brackley, UK (Chassis) | Brixworth, UK (Power unit)
Title Partner
Petronas (Petroliam Nasional Berhad) – Headquartered in Kuala Lumpur, the Malaysian oil and gas company has been the Title Partner of the UK-based F1 team since 2010. The two last renewed this title sponsorship in a multi-year agreement in July 2017.
Principal Partner
INEOS – The London-headquartered British chemicals company became the Principal Partner of the F1 team in February 2020 after agreeing a five-year deal reportedly worth £100 million. In December 2020, INEOS announced it had acquired 33% stake in the team, the remaining spilt equally between Daimler, the parent organisation of Mercedes-Benz, and Austrian investor and former racing driver Toto Wolff.
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Team Partners
Here are the organisations listed on the Mercedes website as an Official Team Partner – the third tier of the team’s sponsorship portfolio.
UBS – UBS is a multinational investment bank and financial services company headquartered in Zürich. It has served as an Official Team Partner to Mercedes-AMG Petronas F1 Team since August 2010.
AMG – AMG is a subsidiary of Mercedes-Benz headquartered in Affalterbach, Germany.
TeamViewer – In March 2021, days after securing a mammoth shirt sponsorship with Manchester United, the Göppingen-based remote software solutions provider was announced as an Official Team Partner of Mercedes-AMG Petronas Formula One and Formula E Teams. The five-year deal will see the TeamViewer logo feature on the team’s car (F1 W12 this season) and the drivers’ race suits.
Epson – Epson is a Japanese electronics company based in Suwa, Nagano and specialises in computer printers and imaging related equipment. It was announced as an Official Team Partner of the F1 team in January 2015. Apart from its logo featuring on the Mercedes racecar, Epson provides solutions to the team pertaining to wearable technology, scanning and printing.
CrowdStrike – Headquartered in Sunnyvale, California, the American cybersecurity technology company was announced as the team’s Official Team Partner in February 2019. CrowdStrike provides Mercedes-AMG Petronas Motorsport cyber-sec support across its bases and onsite on race days.
Hewlett Packard Enterprise (HPE) – The Houston-based edge-to-cloud solutions provider became an Official Team Partner of Mercedes-AMG Petronas Motorsport in June 2018. HPE works with the F1 team to help them optimise their operational efficiency, both on and off the racetrack.
IWC Schaffhausen – The Schaffhausen-based luxury Swiss watchmaker has been the Official Engineering Partner of Mercedes-AMG Petronas F1 Team since 2013, helping the team reach its high-level performance goals.
Marriott Bonvoy – Part of the American multinational hospitality company Marriott International, Marriott Bonvoy is a travel loyalty program. It serves as the F1 team’s Official Hotel Loyalty Program and is accessible to customers via Ritz-Carlton, who is Mercedes‘ first ever Official Hotel Partner. As per the deal, Bonvoy allows customers to redeem loyalty points for exclusive Mercedes-oriented ‘money-can’t-buy’ experiences.
AMD – Headquartered in Santa Clara, California, the American high-end computer hardware manufacturer and data and graphics solutions provider has been an Official Team Partner of Mercedes since February 2020. As per the deal, AMD supplies processors to optimise the team’s various workstreams, with the AMD logo featuring on both sides of the cockpit of the F1 W12 as well as on the suits of the drivers and the engineering team.
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Monster Energy – Based in Corona, California, the American energy drinks corporation is a long-term Official Team Partner of Mercedes. This partnership was further strengthened in March 2017, when Monster Energy roped in one of the F1 team’s superstar racer, Lewis Hamilton, as a global brand ambassador.
Pure Storage – Based in Mountain View, California, the American data storage company has been an Official Team Partner of Mercedes since March 2016. Pure Storage provides the team FlashArray-based data storage solutions to increase data retrieval speeds and optimise decision-making.
Tommy Hilfiger – The Amsterdam-headquartered premium clothing brand has been the Official Apparel Partner of Mercedes-AMG Petronas since February 2018. The deal sees the company supply travel, office, and hospitality apparel to entire F1 team, with its logo featuring on the team’s racecars.
TIBCO – Headquartered in Palo Alto, California, TIBCO is a big data and software integrations company that was announced as Mercedes‘ Official Team Partner in April 2017. TIBCO provides the team advanced predictive analytic technological solutions, with its logo appearing the on drivers’ helmets during every race.
Bose – Headquartered in Framingham, Massachusetts, Bose is an audio equipment manufacturer that was announced as Mercedes‘ Official Team Partner in March 2015. The deal sees Bose accordingly supply audio products to all departments of the F1 team, with its logo appearing on the drivers’ helmets and on the uniforms of the trackside personnel.
Belstaff – Owned by Mercedes‘ Principal Partner, INEOS, Belstaff is a clothing brand headquartered in Novazzano, Switzerland.
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Team Suppliers
Here are the organisations listed on the Mercedes website as an Official Team Supplier.
Puma – The German sportswear brand serves as Mercedes-AMG Petronas F1 Team’s official technical supplier since the 2012 F1 season. Puma also holds license for Mercedes-themed merchandise.
Police Eyewear – Police is a lifestyle brand owned by Longarone, Belluno-based Italian high-end eyewear company De Rigo. It was announced as an Official Team Supplier of Mercedes in June 2019, tasked with supplying the F1 team with sunglasses and optical frames, with its logo visible on the team’s garage and its drivers’ helmets. Police have also collaborated with Lewis Hamilton to launch an eyewear collection.
OZ Racing – Headquartered in San Martino di Lupari, OZ Racing is an Italian manufacturer and supplier of alloy wheels for cars and motorcycles.
Endless Brake Technology – Headquartered in Orresta Västerås, Sweden, Endless is an expert in braking technology. Serving as a long-term supplier to Mercedes, Endless equips the F1 team’s cars with its premium high-performing brake fluid.
Axalta Coating Systems – Axalta is an automotive paints and coatings expert headquartered in Philadelphia, Pennsylvania, serving as Mercedes‘ Official Supplier since January 2017. Axalta provides the coating for the cars’ livery, with the help of its premium brand, Spies Hecker. Mercedes and Axalta last renewed their partnership in May 2020.
Pirelli – Via its exclusive tyre deal with Formula 1, Milan-headquartered leading Italian tyre manufacturer Pirelli serves as the official tyre supplier for Mercedes‘ F1 W12 race car.
