Bus ticketing platform, redBus, has roped in Indian cricketer, MS Dhoni, as its brand ambassador in India. Considering that Dhoni’s popularity has further increased after his strong performance as a player and a captain in IPl 2019, redBus can look to reach out to a larger customer base with Dhoni on their side.
redBus will be launching multiple campaigns featuring Dhoni across different media platforms. Dhoni will be seen portraying the role of a hockey player, Balbir Singh, in the content generated by redBus. On his association with the team, the Chennai Super Kings captain said, “I am extremely delighted to associate with redBus, which is making a huge difference to the way people book their bus tickets to travel. It reminds me of my early days when I traveled distances for cricket, undergoing the hassles of a last-minute rush, unavailability of seats and without any option to choose seats. Looking back, I wish I had redBus as an option.”
Prakash Sangam, CEO, redBus, said, “We are happy to embark on this collaborative journey with MS Dhoni. Together we will continue to strengthen the redBus brand and enhance our presence across the country. Dhoni is the epitome of a King in his domain and a go-getter, a kindred spirit that connects well with redBus values. At redBus, we believe in empowering bus operators and passengers through our technology solutions and enhancing the bus travel experience. We believe in building strong relationships and we look forward to a fantastic partnership with Dhoni.”
redBus was founded in 2006 by Phanindra Sama, Sudhakar Pasupunuri, and Charan Padmaraju. It is a subsidiary of Ibibo and now has over 2500 operational buses serving over 20 million travelers.