Mondelez, an American multinational confectionery, food, holding, and beverage and snack food company, featured Mahendra Singh Dhoni and his daughter Ziva Dhoni in an advertisement for its Cadbury Oreo biscuits. It is the first time that they have come together for a commercial assignment. The brand recently announced having roped in the father-daughter duo for the advertisement on social media.
Ziva Dhoni herself has been a huge celebrity for fans. On Instagram, she has 1.8 million followers. Her pictures and videos alongside father MS Dhoni and mother Sakshi Dhoni bring plenty of joy to fans. The five-year-old has now taken another step forward in monetizing her popularity by featuring in an advertisement with her father.
While it is the first project for five-year-old Ziva, Dhoni is the king of ads. A large part of his earnings comes through advertisements. Sharing his experience, MS Dhoni said, “Shooting with Ziva for the first time was a delightful experience for me. It was fun to share our playful moments on screen with Oreo, our favourite cookie. Ziva & I had a great time on the set for the new campaign, #OreoPlayPledge which has a beautiful message. It inspires you to make a commitment to take out time to connect playfully with your family. This is a challenge I’ve personally faced as a parent too, and it feels great to be associated with Oreo to spark a positive change with the power of playfulness.”
Commenting on the campaign, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, said, “As one of the country’s most loved brands, Oreo has always strived to spark playfulness and inspire connection moments in our consumer’s lives. However, in current times, amidst blurring lines between personal and professional life, carving out valuable family connection moments has come to assume even more importance. So, as we wrap up what was a tough year, and enter 2021 with much anticipation, we are launching this new campaign called #OreoPlayPledge in the month of January. Oreo’s endeavour through this campaign will be to infuse positivity and inspire our consumers to create more play-connect time with their loved ones in times ahead. We are also bringing MS Dhoni and Ziva on board as Oreo brand ambassadors for this campaign. Given their loving relationship & playful chemistry, we believe the duo will be Oreo’s best partners to bring this campaign alive and inspire our audiences to join the bandwagon of Oreo playful pledges.”
Rajdeepak Das, Managing Director – India and Chief Creative Officer – South Asia, said, “Play is the universal language of connecting with one another. So, as we step into a new year, our campaign encourages everyone to take the ‘Play Pledge’ with Oreo.”
Mark McDonald, Executive Vice President and Head of Creative, Digitas India, added, “We’re looking to launch and build on-going conversations with our consumers to commit to creating and enjoying moments of fun with their kids. And we’re confident that MS Dhoni and his daughter Ziva are the perfect ambassadors to bring this message alive.”