Aditya ChaudhuriMuscleBlaze has announced the appointment of Indian professional cricketer Shubman Gill as a brand ambassador for its “Fuel One Sports” range.
With this association, MuscleBlaze aims to strengthen its brand engagement with athletes and fitness fans nationwide. As part of the deal, Gill will feature in the company’s multimedia marketing campaigns for its Fuel One Sports range.
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Talking about his association with MuscleBlaze, Gill said:
“I’m excited to be a part of MuscleBlaze since I’ve always been passionate about working out every day and maintaining a fit lifestyle. With everyone getting busy and always juggling with their lives, nutrition takes a backseat; so my association with MuscleBlaze will promote the healthy way to be ahead in the game of staying active by dispelling the myth that consuming supplements and protein is a barrier to fitness.“
Commenting on this announcement, Sameer Maheshwari, Founder & CEO, HealthKart, said:
“The ethos of MuscleBlaze is to foster a ziddi attitude, and Shubman’s journey reflects exactly that. He is a rising star and we are thrilled to fuel his achievements with our products like Biozyme etc. This partnership will scale great heights.“
Adding to the excitement, Kaustuv Paliwal, Business Head, MuscleBlaze said:
“We’re thrilled to have Shubman Gill represent us as a brand ambassador. MB has a penchant for being the harbinger of great talent, and what we see in Shubman Gill is an unassailable potential to stand out with his champion mindset, exactly what MB stands for. Our association with such a trailblazing batsman, who has dauntlessly pursued his Zidd against all odds to make sure failure does not loom close, also reiterates our vigor to fuel the future of Indian sports with genuine supplements specially crafted for athletes. With this, we’re expecting to further motivate our young consumers and infuse them with the right supplements.“
