Bhavya DasFollowing are the organisations serving as sponsors and brand partners to Indian Super League (ISL) club NorthEast United FC (NEUFC) and enjoying a strong branding presence across their physical and digital assets.
Also read: Indian Super League (ISL) Sponsors 2022-23
PRINCIPAL SPONSOR
Meghalaya Tourism
NorthEast United FC partnership with Meghalaya Tourism sees the latter’s logo feature on the front of the NEUFC matchday shirt.
Also read: NorthEast United FC Sponsors 2021-22
OFFICIAL PARTNER
TOPCEM Cement
TOPCEM Cement, a product of Meghalaya Cements Ltd, is among the leading cement manufacturers in north-eastern India. The company partnered with NEUFC during the 2022-23 ISL season.
Bingo
Bingo, a food product brand of diversified conglomerate ITC Ltd, was roped in by the Highlanders as an Official Partner for the 2022-23 ISL season.
Indian Oil Corporation Limited
Indian Oil Corporation Limited (IOCL) is a central public sector entity helmed by the Ministry of Petroleum and Natural Gas, Government of India.
Ahead of the 2022-23 ISL season, NEUFC announced their sponsorship tie up with IOCL. As per the agreement, IOCL joined the NorthEast United sponsorship portfolio as one of their Official Partners for the 2022-23 season.
OFFICIAL HEALTHCARE PARTNER
Parthona
Parthona Orthopaedic & Superspeciality Hospital is a sub-unit of Patna Orthopaedic & Research Centre. It is a speciality hospital established in 2021 and located in Guwahati.
NEUFC roped in Parthona as their Official Healthcare Partner for the 2022-23 ISL season.
OFFICIAL NUTRITION PARTNER
GNC Live Well
GNC is a leading global speciality retailer of health and wellness products. The US-based healthcare and nutrition brand has been the Official Nutrition Partner of NorthEast United FC since 2018.
OFFICIAL FANTASY SPORTS PARTNER
Dream11
Founded in 2008, Dream11 is an Indian fantasy sports platform that provides more than 11 different sports as well as boasting a 13+ crore user base. In October 2022, NorthEast United announced Dream11 as their Official Fantasy Sports Partner for the 2022-23 ISL season.
OFFICIAL PACKAGED DRINKING WATER PARTNER
Imperial Blue
In October 2021, Indian whiskey company Seagram’s Imperial Blue made a partnership announcement with NorthEast United FC. Ahead of the 2022-23 season, NEUFC announced Imperial Blue as their Official Packaged Drinking Water Partner.
The team’s shirt includes the Imperial Blue logo on the chest, just below the collar, as a result of the arrangement making Imperial Blue the team’s chest sponsor.
OFFICIAL FRAGRANCE RETAIL PARTNER
Parcos
Parcos, a leader in the luxury beauty industry with a large range of fragrance brands, was announced as an Official Partner of NorthEast United FC for the 2022-23 ISL season.
As per the terms of the agreement, the India-based perfume retail chain serves as the Official Fragrance Retail Partner of the Highlanders.
