Aditya ChaudhuriSingaporean MMA company ONE Championship has announced a multi-year partnership with TUMI, one of the world’s leading premium lifestyle and luxury performance brands.
TUMI has been named as the Official Premium Luggage Partner of ONE Championship. The partnership includes live broadcast integrations and the development of a bespoke travel case and sling exclusively designed for the prestigious ONE World Championship belt. ONE and TUMI will also work together on various exclusive marketing and branding activations throughout the duration of the partnership.
Chatri Sityodtong, Chairman and CEO of ONE Championship, commented:
“The ONE World Championship belt represents the journey of the greatest martial artists who reach the pinnacle of their sports through an unparalleled passion and dedication to excellence.
“Our partnership with TUMI celebrates this achievement by honouring and protecting their most prized possession. I am thrilled to team up with a brand of TUMI’s calibre to elevate this experience for our athletes and fans watching around the globe.”
Victor Sanz, Creative Director of TUMI, stated:
“The ONE World Championship belt is a symbol of the relentless drive and dedication that ONE Championship athletes display in the pursuit of their craft. As a world leader in luxury travel accessories with a particular focus on performance, TUMI is honoured to support and elevate the journeys of these amazing athletes and partner with a like-minded organisation that defines excellence in martial arts.”
Each ONE World Champion will also receive an exclusive sling that was created to support their journeys. It will allow them to carry and store the coveted ONE World Championship belt wherever they go. Featuring TUMI’s FXT Ballistic Nylon, elevated leather detailing and a quilted interior for total protection, the sling reflects the signature design language of the TUMI Alpha 3 collection.
