Anshuman JoshiThis article contains information regarding the organisations enjoying a strong branding presence across the Portugal men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Portuguese Football Federation.
Name of the football association: Portuguese Football Federation (Portuguese: Federação Portuguesa de Futebol; FPF)
Also read: FIFA Women’s World Cup 2023 Sponsors
Nike
The American sportswear giant serves as the official kit supplier for all 25 of the FPF’s association football, beach football, and futsal teams.
The FPF and Nike have been partners since 1997, with their deal last extended in a seven-year agreement in October 2017.
In June 2023, reports emerged stating that the FPF had decided to end its long-standing partnership with Nike to sign with German brand Puma, the deal officially coming into effect in January 2025.
Hertz Portugal
The Portuguese division of US multinational car rental firm Hertz has been a long-time official sponsor of the FPF.
Sagres
Owned by Sociedade Central de Cervejas, Portuguese beer brand Sagres has been an official sponsor of the FPF since 1993.
The sponsorship agreement grants Sagres pouring rights during the FPF’s national teams’ matches. Sagres’ logo can be seen on the front of Portugal’s pre-match and training kits.
The two parties last renewed their partnership in January 2024 in an agreement set to run until 2030.
MEO
The Lisbon-headquartered Portuguese telecom company has been an FPF partner since 1998.
Over the years, apart from branding rights, the partnership has entailed collaboartion bvetween the two parties on content creation.
The two parties last renewed their partnership in December 2023 on a multi-year deal set to run until 2030.
Continente
The Matosinhos-headquartered Portuguese retail chain first joined hands with the FPF in November 2020 for the “Todos por Todos” campaign, which aimed at procuring as many essential goods as possible until December 31, 2020, which were then distributed among the poor Portuguese family affected most by the COVID pandemic.
The partnership between the two parties was extended in May 2021 to also include the FPF’s senior women’s and U21 men’s national teams.
In July 2023, Continente also became a sponsor of the Primeira Liga.
Jogos Santa Casa
Portuguese betting firm Jogos Santa Casa has been a sponsor of the Portugal men’s national football team since 2012.
The current deal between the two parties is set to run until 2024.
Galp Energia
The Lisbon-headquartered energy corporation has been an official sponsor of the FPF since 1999.
In May 2021, to celebrate Portugal’s participation in the 2020 UEFA Euros, Galp introduced a limited-edition version of the board game “Monopoly”, which could be availed by acquiring stamps upon purchase from Galp’s gas stations and stores.
In November 2022, Galp pledged that it would offset the CO2 emitted by the Portugal men’s national football team during their 2022 FIFA World Cup campaign.
Sacoor Brothers
Lisbon-headquartered luxury fashion brand Sacoor Brothers has served as the official fashion partner of the Portugal senior men’s national football team since June 2018.
The deal sees Sacoor Brothers provide bespoke formalwear to the team’s players and the non-playing staff for their international outings.
Banco BPI
Owned by CaixaBank, Porto-headquartered financial institution Banco Português de Investimento (BPI) announced a partnership agreement with the FPF in July 2018, becoming in the process an official sponsor of the football association’s national men’s, women’s, and their respective U21 sides. BPI replaced Lisbon-headquartered Portuguese bank Novo Banco in the same capacity.
As per the terms of the partnership between the two parties, BPI and the FPF work together on several social responsibility initiatives.
The current agreement between the two parties, signed in June 2022, is set to run until 2024.
CUF
The Portuguese chain of private clinics and hospitals also serves as an official sponsor to the FPF.
The sponsorship agreement sees CUF provide its vast array of services and support to the FPF’s national teams.
The current deal between the two parties is set to run until 2024.
Sport TV
The Portuguese sports-oriented premium cable and satellite television network is the broadcaster for majority of the domestic Portuguese football matches as well as all international matches of the Portugal men’s national football team.
Yili
The Hohhot, Inner Mongolia–headquartered Chinese dairy products and bottled water brand was announced as a sponsor of the Portugal men’s national football team in June 2022.
