Continuing its marketing campaign, #PranJaayeParPulseNaJaaye, Dharampal Satyapal Group (DS Group) has launched two sets of new TVCs for its hard candy brand, Pulse.
Titled Dadi and Chipku Dost, the two adverts have been conceptualized by JWT Delhi. Shirish Daiya directed them under the banner of Jamic films.
The storyline of both the advertisements is similar. In less than 30 seconds, each ad film suggests a unique way of saving one’s Pulse Candy.
Agency – JWT Delhi
Production House – Jamic Films
Director – Shirish Daiya
Producer – Mekala Krishnaswamy & Akshay Uchil
DOP – Sylvester Fonseca
Line production (Bangalore)- Kalpana Kumar, Yolk Studio
Director’s Assistant – Harikrishnan K Ravi
Production Controller- Bk Singh
Casting Director – Matthew Varkey
Production Design – Jamic Team
Costume Design – Jamic Team
Post Producer – Karthik Ramakrishnan
Post Production Supervisor – Suresh Giri
Offline Editor – Karthik Ramakrishnan
Online Editor – Kunal Sonavale
Music – Naozad Patel
Sound Engineer – Rishabh Agarwal
Colorist – Shivesh