Anshuman JoshiFormerly known as the Kings XI Punjab, this Mohali-based team are yet to make a proper claim to the coveted IPL crown. Now known as the Punjab Kings, the team had yet another below-par showing last year as they bowed out with a sixth-place league finish. This time, they’ll want to at least make the Playoffs. Here are Punjab Kings’ sponsors for IPL 2022.
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TITLE SPONSOR
EbixCash
The Mumbai-headquartered financial exchange disruptor signed a three-year deal as the PBKS’s Title Sponsor in October 2019, replacing Hindi news network Aaj Tak’s logo on the front of the PBKS matchday shirts.
PRINCIPAL SPONSORS
BKT
In March 2022, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) was announced as the Official Tire Partner for eight IPL teams—the Mumbai Indians, the Delhi Capitals, the Royal Challengers Bangalore, the Kolkata Knight Riders, the Punjab Kings, the Rajasthan Royals, the SunRisers Hyderabad and the Gujarat Titans—for the 2022 season.
BKT has been serving the PBKS as their back-of-matchday-shirt sponsor since IPL 2021.
Reliance Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season. For the PBKS, Jio was the principal back-of-shirt sponsor on the team’s matchday shirt during the 2018 season, their chest sponsor for the 2019 and 2020 seasons, and currently serves as a sleeve sponsor.
Dream11
Apart from being an Official Partner to the IPL itself, the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to seven teams in the tournament, excluding the Kolkata Knight Riders, the Royal Challengers Bangalore and the Lucknow Super Giants. Dream11 is also a PBKS sleeve sponsor for IPL 2022.
boAt
boAt is a manufacturer and marketer of audio products, adapters and cables. In March 2022, ahead of IPL 2022, the company was announced as the official wearables partner of the PBKS for IPL 2022.
All Seasons Hand Rub
All Seasons Hand Rub is a hand sanitiser brand from luxury whisky maker All Seasons. It joined the Punjab Kings sponsorship portfolio ahead of the 2021 IPL as their Official Safety Partner. It’s currently serving the team as a sleeve sponsor for their matchday shirt.
Lotus Herbals
The New Delhi-based natural cosmetics brand joined the Punjab Kings sponsorship portfolio ahead of the 2021 IPL as a Principal Sponsor. It currently serves as the chest sponsor for the team’s matchday shirt.
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PARTNERS
BodyCare
The Greater Noida-based innerwear brand joined the Punjab Kings sponsorship portfolio as an Official Partner ahead of the 2021 IPL.
T10Sports
The Gurgaon-headquartered sportswear brand has been serving as the Official Kit & Merchandise Partner to the PBKS since the 2018 season, when it replaced Jalandhar-based rival brand TYKA Sports.
Coca-Cola
Coca-Cola’s association with the PBKS began back in April 2011, when it replaced rival American beverages giant PepsiCo. It currently serves the franchise as their Official Uplifting Partner.
Kingfisher
The United Breweries Group-published calendar and packaged drinking water is a long-time sponsor of the PBKS, with Kingfisher listed as their Official Good Times Partner.
Kotak
The Mumbai-headquartered banking products and financial services provider has been serving as an Official Partner to the PBKS since September 2020. As per the deal, Kotak has designed PBKS-themed debit and credit cards for the team’s supporters.
Tech Mahindra
The Pune-based tech company became the PBKS’s Official Digital Fan Engagement Partner in September 2020, helping the franchise to launch an official app via which they aim to boost fan engagement with exclusive content and access to unique experiences.
Spektacom Technologies
Founded by Anil Kumble, Spektacom is a sports tech company headquartered in Bangalore that was announced as the PBKS’s Official Smart Bat Partner in September 2020. Spektacom works with the team to provide advanced batting analytics with the help of its PowerStickerTM, which can be pasted on any cricket bat and provide real-time data with every swing.
The Souled Store
The Souled Store is a Mumbai-based manufacturer of pop culture-themed products ranging from clothing to stationery. It’s serving as an official merchandising partner to the PBKS for IPL 2022.
Endura MASS
The weight-gaining nutritional supplement was announced as the Official Nutrition Partner of PBKS in April 2021.
Asian Footwear
The New Delhi-headquartered Indian footwear brand was announced the Official Footwear Partner of the PBKS in April 2021.
Hindware Italian Collection
The Italian range of the Indian sanitaryware and faucets products manufacturer was announced as the Official Refreshing Partner of the PBKS in March 2022. As part of the branding rights, the partnership entails the Hindware Italian Collection logo featuring on the PBKS matchday headgear.
Nestlé Munch
In April 2022, Nestlé Munch was announced as the official crunch partner of four IPL teams: the Royal Challengers Bangalore, the Punjab Kings, the SunRisers Hyderabad and the Kolkata Knight Riders. The partnership entails production of limited-edition Nestlé Munch packs carrying branding of the aforementioned teams. Scanning these packs offers the consumers a “unique 360-degree digital experience with their favourite team”. The deal also entails cricket-themed games via which fans can avail unique money-can’t-buy experiences.
McDonald’s India – North and East
The northeastern division of the Indian subsidiary of the global fast-food giant was announced as a PBKS partner in May 2022. The deal sees McDonald’s India – North and East offer a Punjab Kings-themed signature meal to its customers.
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