Bhavya DasThis article contains information regarding the organisations enjoying a strong branding presence across the Qatar men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Qatar Football Association.
Name of the football association: Qatar Football Association (QFA)
Also Read – FIFA Men’s World Cup Qatar 2022 Sponsors
Official Kit Partner
Nike
Nike and the QFA struck a deal in November 2020. All of Qatar’s national teams, thus, including the senior (men and women), youth, and futsal teams, don Nike-produced uniforms.
Official Sponsors
Qatar National Bank Group (QNB)
The QFA and Qatar National Bank Group (QNB), both of which were established in 1964 and are headquartered in Doha, Qatar, initially collaborated in September 2012.
The previous agreement between QNB, the QFA and Qatar Stars League Management (QSLM) was extended for a further six seasons in 2020.
All QFA and QSLM competitions (including the Emir Cup), the Qatar national teams, and the first Qatar Stars League—branded as the QNB Stars League—are sponsored by the QNB Group.
Along with the QFA and the Qatar Sports League, QNB also supports the Qatar Cup, the U23 Championship, the Sheikh Jassim Cup, the Second Division League as well as community contests.
Qatar Shell
Qatar Shell, a branch of London-headquartered multinational resource corporation Shell, first collaborated with the QFA in 2013. A youth-focused CSR programme called Koora Time was introduced by Shell and the QFA as a result of this agreement.
Qilaa Consulting
In January 2022, the QFA and the Qatar Stars League announced a partnership deal with Doha-based consulting company Qilaa Consulting.
The alliance is driven to use football throughout the nation to carry out the Shiamuna project. Using sports as a platform, this awareness campaign aims to instil values such as respect, morality, and sportsmanship throughout Qatar.
Look
The Look Company, a global provider of visual engagement solutions, and the QFA entered into a branding partnership in 2014 that has been repeatedly renewed since then.
The Look Company is the official North American and Central American dressing and signage supplier for the FIFA World Cup Qatar 2022, hence serving as a regional partner as well.
AAB Toyota
In order to support their competitions, the QFA and the Qatar Stars League struck a sponsorship agreement with Abdullah Abdulghani & Brothers Co. (AAB Toyota) in December 2016.
Talabat
A Kuwait-based online food ordering company founded in 2004, Talabat announced an agreement with the QFA in October 2021.
Official Beverage Partner
PepsiCo
PepsiCo, an American multinational beverage corporation, inked a deal with the QFA in November 2022, thus becoming the Official Beverage Partner of the Qatar national football team and the Qatar national U23 team.
As per the deal, the aforementioned teams receive drinks from PepsiCo and its brands Gatorade and Aquafina as part of the collaboration that aims to “maintain performance and aid recovery on and off the field”. In addition, PepsiCo is also to introduce a new grape-flavoured beverage called “Annabi” that will bear the flag of Qatar.
Official Airline Partner
Qatar Airways
In November 2021, Qatar Airways and the QFA inked a partnership agreement, making the former the Official Airline Sponsor of the latter.
The current deal between the two parties sees the country’s national carrier team up with the QFA for the 2021/22 and 2022/23 seasons ahead of the 2022 FIFA Men’s World Cup.
Official Telecommunications Partner
Ooredoo
In October 2021, Ooredoo and the QFA renewed their sponsorship arrangement, and as a result, Ooredoo was named the Official Telecommunications Partner of the Qatar national football teams and the Amir Cup 2021.
