StaffThis article contains information about Indian professional cricketer Ravindra Jadeja’s brand endorsement deals.
Ravindra Jadeja’s brand endorsements— Hisense, Saatvik Solar, AS-IT-IS Nutrition, The Souled Store, Kinara Capital, ASICS, SWOTT, Ambrane, Zeven, BharatPe, Bajaj Consumer Care, Head and Shoulders, Bigen, MRF Tyres, Royal Stag
CURRENT ENDORSEMENTS
Hisense
Hisense, a Chinese multinational company that specialises in consumer electronics and home appliances, announced the appointment of Jadeja as a brand ambassador for its television, AC, and refrigerator categories in October 2023.
Jadeja became the company’s first ambassador in the Indian market.
Saatvik Solar
In September 2023, Indian module manufacturer Saatvik Solar roped in Jadeja as a brand ambassador.
As per the agreement, Jadeja headlines multiple ad campaigns for Saatvik Solar as well as educate the public about the benefits of renewable energy adoption and positive effects of sustainable living on the environment.
AS-IT-IS Nutrition
Bengaluru-based nutrition brand AS-IT-IS Nutrition roped in the Indian all-rounder as a brand ambassador in December 2023.
The partnership entails AS-IT-IS Nutrition using Jadeja’s popularity worldwide to boost its brand visibility and reach out to the cricket fanbase.
The Souled Store
The Souled Store, an online retailer that offers pop culture merchandise and apparel, signed a collaboration agreement with Jadeja in May 2022.
Kinara Capital
Kinara Capital, a financing company that provides flexible collateral-free loans to small businesses entrepreneurs, first roped in Jadeja as a brand ambassador in December 2021.
In April 2024, the southpaw was roped in by the financial company to headline its “Aapka Business Chale NonStop with Kinara” campaign, which showcased Jadeja as a superhero helping small businesses.
ASICS
The Japanese multinational corporation roped in the Chennai Super Kings and Indian cricketer as a brand ambassador in April 2021.
With its association with Jadeja, Asics aims to further strengthen its reach and make deeper inroads in the sportswear market in India.
SWOTT
In May 2022, electronics brand SWOTT announced Indian cricketer Ravindra Jadeja as a brand ambassador.
As part of the deal, Jadeja headlines the brand’s smart-wearable segment, while also boosting its fitness portfolio.
Ambrane
Ambrane, a mobile accessories brand, roped in Jadeja as a brand ambassador in March 2021.
As part of the deal, Jadeja features in a series of campaigns and promotions for Ambrane.
PAST ENDORSEMENTS
Zeven
Zeven, an Indian performance sportswear brand co-owned by Mahesh Bhupathi, signed Ravindra Jadeja as a brand ambassador in December 2016.
BharatPe
BharatPe, an Indian fintech company that offers digital payment and financial services to small merchants and grocery stores, roped in Jadeja along with ten other Indian cricketers for its “Team BharatPe” campaign in October 2020.
Bajaj Consumer Care
Bajaj Consumer Care Ltd, an Indian company specialising in hair care products, roped in the Indian cricketer for the launch of its “Bajaj Cool Almond Drops Hair Oil” product in the cooling oil segment in April 2019.
Head and Shoulders
The left-arm off spinner also had an endorsement deal in place with the Head and Shoulders shampoo brand.
Bigen
In 2020, Jadeja signed a sponsorship deal with Bigen Beard Color and used to promote its products via social media.
MRF Tyres
According to several sources, Indian multinational tyre manufacturing company MRF Tyres also once had an endorsement deal with Jadeja during the initial phase of his international career.
Royal Stag
Royal Stag, an Indian whisky manufactured by Pernod Ricard, also had a sponsorship deal in place with the CSK all-rounder.
