Bollywood’s most popular newcomer, Sara Ali Khan, has finally signed her first endorsement deal. The royal princess of the Pataudi clan has become the brand ambassador of Veet India. She will be seen promoting the cold wax strips under the campaign, #PullItOff.
The hair removal products of Veet were earlier promoted by Shraddha Kapoor. Before her, Katrina Kaif was the brand’s main face of advertising.
These two actresses played a key role in increasing the popularity of Veet and now it looks like the brand is all set to target the new generation with Sara on its side.
On her association with Veet, Sara said, “I am thrilled for my first ever brand endorsement with Veet Cold Wax Strips. What makes this even special is the fact that I personally have been using Veet products for the longest time. Veet as a brand has always resonated with me for their spirit of innovation in the hair removal category. Every woman radiates beauty from within. #Pullitoff is not just a product statement for me, it underlines the attitude of a modern girl who takes everything in her stride and makes the best of it.”
Sara made her Bollywood debut in December 2018 with Abhishek Kapoor’s Kedarnath. Later the same month, her second film, Simmba, became a box office success. She has been very selective of her work. So, it will be interesting to see how her association with Veet affects both the names.