Anshuman JoshiFollowing are the companies and organisations that serve as sponsors and brand partners to LaLiga Santander club Sevilla Fútbol Club (Sevilla FC) and enjoy a strong branding presence across their physical and digital assets.
Naga – The German FinTech company (listed on the Frankfurt Stock Exchange) was announced as the new front-of-matchday-shirt sponsor of Sevilla in August 2021 in a multi-year agreement reportedly worth €5.5m per year, replacing Marathonbet and its €5m-a-year deal.
Apart from branding rights, the deal also entails the two parties working on content, exclusive services and technological projects.
Nike – The American sportswear giant was announced as Sevilla’s official kit supplier in 2018 on an initial three-year deal. Nike replaced fellow US rival brand New Balance.
In August 2020, Nike and Sevilla extended their partnership to run through 2022. The deal is reportedly worth €2.3m per annum.
Valvoline – Lubricants and automotive services provider Valvoline was announced as Sevilla’s official sleeve sponsor earlier in June 2020. The deal with the Kentucky-based company replaced Sevilla’s previous €875,000-a-year deal with Betfair.
The three-year deal sees Valvoline’s logo appear on the left sleeve of Sevilla’s men’s team’s matchday kits.
Eisenar – The Sevilla-headquartered Spanish insurance broker was announced as the official brokerage firm of the club in October 2018.
Cruzcampo – Heineken-owned local beer producer Cruzcampo is the official beer partner of Sevilla. The two have enjoyed a long partnership, with the last extension agreed upon in December 2017. The current deal lasts till 2022.
The deal grants Cruzcampo branding and pouring rights at the club’s home ground, the Ramón Sánchez Pizjuán Stadium.
La Caixa – Spanish banking foundation La Caixa has been a long-standing partner of Sevilla FC. Having first partnered in 2011, the two parties agreed upon a four-year extension in August 2019.
Apart from branding rights, the deal sees La Caixa used by Sevilla for their financial operations. The bank also offers personalised club-themed cards and several exclusive fan-engagement opportunities to its customers and Sevilla’s fans.
BMW – German automotive giant BMW is an official sponsor of Sevilla FC via its San Pablo Motor outlet in Seville for over four years now. The two last renewed their partnership in March 2021.
Focusing on increased sustainability, the renewed deal sees the club supplied with a fleet of “hybrid, rechargeable cars”, with recharge points installed across the club’s training facilities and home ground.
Robles – A leading local company of the Sevilla hotel industry, Robles Restaurants is a long-time partner of Sevilla FC. Their partnership has been renewed three times since 2000, with the last extension announced in November 2018.
Their current deal lasts till 2023.
Scalpers – Scalpers has been Sevilla’s official formalwear partner since the 2014-15 season. The two last extended their partnership in December 2018 in a deal set to last until 2021. The deal sees the locally-based company provide formal suits to the club’s first team and board members.
LG – South Korean electronics giant LG Electronics also serves as an official sponsor to Sevilla FC.
Halcon Viajes – Online trip advising platform Halcon Viajes also serves as an official partner to Sevilla FC.
Halcon assists customers in flights and hotel booking, as well as showcasing various landmarks and activities to look out for across major Spanish cities.
