Aditya ChaudhuriSir Andy Murray has been one of Britain’s most high-profile tennis stars and over his long and illustrious career he has been linked with multiple brands in various roles.
Let’s take a look at the Brit’s sponsors and charity work over the years.
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Castore
Towards the end of 2018, Murray made the switch from Under Armour to Castore. Castore signed a £8m deal with Murray, with the sponsorship reported to be £1m a year for eight years.
Upon signing on with Castore, the British brand launched its ‘Andy Murray Castore’ collection, known as the AMC collection, which is the Brit’s official performance apparel partner.
World Wide Fund
In November 2014, Andy became the global brand ambassador of WWF. He supports the fight against poaching and illegal wildlife trade. Through his game, Andy helps in generating funds for this good cause.
Head
Andy Murray has been using and endorsing the racquets manufactured by Head since his early days. Murray uses the Head Radical Pro racquet and is a common face for the company’s digital and TVC campaigns.
Halo
In February 2021, organic hydration drink, HALO, roped in Andy Murray to the team as a brand ambassador and an investor. Andy believes in the importance of hydration as a critical part of wellbeing and supports HALO as it disrupts the hydration beverage market.
TRR Nutrition
In September 2019, Andy announced his partnership with TRR Nutrition, a brand of collagen supplements for athletes, via his social media handles.
American Express
American Express announced its partnership with Andy Murray in 2019 to kick off a multi-year partnership to support fans at Wimbledon.
Aberdeen Standard
Standard Life partnered with Andy in February 2015. The brand launched a special campaign, #WithAndy, to promote this association.
The deal saw Aberdeen serve as Murray’s sleeve sponsor from 2015 to 2018. After that, the company decided to not renew its deal with the Brit for a period when Murray was plagued with injuries and missed out on competitive tennis.
Rado
Swiss watch brand Rado roped in Murray as its brand ambassador in June 2012. Upon signing on as an ambassador, Murray sported the Rado D-Star 200 Automatic, which was the official timepiece of the Aegon Queens tournament.
Under Armour
After his contract with Adidas got over, Murray signed a four-year deal with American sports equipment and apparel manufacturer Under Armour in a deal worth £25 million.
Jaguar
Andy Murray was roped in as a brand ambassador of Jaguar in 2016. During the Wimbledon season, the brand does many promotional activities and digital campaigns with Murray, including the #FeelWimbledon campaign which was a 360-degree virtual reality tour of the Centre Court, through the eyes of Murray.
The deal was reported to be worth £1.5 million
Past Deals
Adidas
Murray had a five-year sponsorship with German sportswear giants Adidas from 2009 to 2014 in a deal worth £30 million. Along with his apparel, he also sported Adidas’ shoes.
During his time with Adidas, both the German brand and Murray mutually decided to let the Brit keep his shirt sleeve sponsors – Shiatzy Chen, Royal Bank of Scotland and Highland Spring.
Andy Murray’s Charity Work
UNICEF: United Nations International Children’s Emergency Fund
Murray has been supporting UNICEF since 2014 but it was only in 2016 when he was appointed a UNICEF UK Ambassador.
The Brit has done exhibition matches for UNICEF and has also helped generate funds through various initiatives and channels.
United For Wildlife
The initiative was created by the Duke and Duchess of Cambridge along with Prince Harry to create a global movement for change with regards to wildlife.
It is another non-profit initiative that Murray endorses. He is joined by David Beckham, Prince William, Prince Harry, Lewis Hamilton and many more big names.
Malaria No More United Kingdom
Andy has helped generate millions for this great initiative. He is on the leadership council of Malaria No More along with David Beckham.
Rally Against Cancer
Following the death of tennis player Elena Baltacha due to liver cancer, Murray took part in the ‘Rally for Bally’ event which saw multiple well known tennis starts participate in the tournament. The proceeds from the event helped raise money for the Royal Marsden Cancer Charity and Elena Baltacha Academy of Tennis.
Along with this, Murray had also taken part in an event called Rally Against Cancer, which was held as a fund raiser for the Royal Marsden Cancer Charity.
