Bhavya DasThe Brooklyn Nets are a professional basketball team from the United States that is based in the Brooklyn borough of New York City. The Brooklyn Nets compete in the National Basketball Association (NBA) as a member of the Atlantic Division of the Eastern Conference.
The New Jersey Americans first founded the franchise and were renamed New York Nets in 1968 after the team moved to Long Island and was again moved back to New Jersey in 1977 and became New Jersey Nets.
Finally, after the Jason Kidd-era, the team moved back to New York and started playing in the Barclays Centre as Brooklyn Nets in the 2012-13 season. The franchise tried forming a super team with Kevin Durant, Kyrie Irving first joining in 2019 free agency and later adding James Harden and Blake Griffin to the 2020-21 roster. The team still couldn’t reach the heights they desired, majorly because of the injury-ridden team.
The seventh most valuable franchise, Brooklyn Nets, is reportedly worth US$ 7 billion and has attracted a lot of brands over the years. Here we take a look at their current sponsors:
Also Read – NBA Sponsors 2022-23
Founding Partners
American Express
American Express, a New York-headquartered American multinational financial services corporation, became the official credit card of the Brooklyn Nets and the NBA team’s stadium, the Barclays Centre.
The five-year deal worth around US$ 10 million, brought Amex to Brooklyn after leaving New York Knicks’ Madison Square Garden for the Nets’ Barclays Centre.
Barclays
Barclays, a British international universal bank headquartered in London, England, collaborated with the Brooklyn Nets in 2007, while they were known as the New Jersey Nets.
The agreement included the Nets’ stadium, which would be called Barclays Centre, and had a net value of about US$300 million.
JetBlue
JetBlue Airways was announced as the domestic airline partner of the Barclays Centre as part of an agreement in which it also became a partner of the Brooklyn Nets of the NBA and the New York Islanders, both of which are members of the National Hockey League (NHL).
JetBlue branding is visible on the floor during Nets games, especially behind the scorer’s table. JetBlue is the Islanders’ first partner in Brooklyn, and the agreement includes rink signage as well as presenting sponsorship of one game.
SeatGeek
In July 2021, SeatGeek took over from Ticketmaster as the Brooklyn Nets, New York Liberty, and Barclays Centre’s official ticketing partner. The Nets join the Cleveland Cavaliers, New Orleans Pelicans, and the Liberty as NBA clubs that SeatGeek has partnered with. The Liberty are the league’s inaugural WNBA team.
Starting in October 2022, the Barclays Centre is using the digital ticketing system provided by SeatGeek for all events, including concerts. As part of the new agreement, a plaza within the Brooklyn arena has been renamed the SeatGeek plaza and will feature brand activations.
WeBull
At the commencement of the 2021–22 season, self-directed broker-dealer, Webull Financial, announced a relationship with the Brooklyn Nets. On October 24, 2022, at the Barclays Centre, the Nets’ pre-game jersey reveal served as another way for WeBull to highlight their collaboration.
Corporate Partners
iHeartMedia
The Brooklyn Nets and iHeartMedia announced a podcast relationship on May 27, 2022, building on a league-wide agreement with the NBA that gives teams access to iHeartMedia’s many audio platforms.
With unique audio programming about the team and beyond, The Nets serves its fans and warmly welcomes new ones.
Hospital for Special Surgery (HSS)
Hospital for Special Surgery (HSS) is an official sponsor of the Brooklyn Nets and Barclays Centre. Through this partnership, the NBA team’s training base is named as HSS Training Centre.
The Brooklyn Nets, New York Liberty, and HSS joined together to open The Brooklyn Nets and New York Liberty Food Pantry provided by HSS to assist fight food hunger in Brooklyn.
Mackage
On November 29, 2022, the Brooklyn Nets and Barclays Centre teamed up with Mackage, a global outerwear company with its headquarters in Montreal, for the 2022–23 NBA season.
With this partnership, for holders of Nets courtside tickets at the Barclays Centre, Mackage also unveiled a premium coat check experience.
Xbox
Brooklyn Nets of the NBA and New York Liberty of the WNBA established a partnership with Xbox, a video game company owned by Microsoft, in February 2022.
A digital series hosted by 10-year-old sports journalists who are native New Yorkers is included in the agreement.
YES Network
The Yankee Entertainment and Sports (YES) Network, an American sports news network, announced a collaboration with Brooklyn Nets to develop a unique viewing experience for Nets fans.
The broadcast includes a running match and player stats section along with exclusive commentary and expert insights.
BioSteel
In February 2020, BioSteel, a Canadian sports nutrition company, announced a partnership with Brooklyn Nets and Barclays Centre.
The multi-year arrangement includes signage incorporated into HSS Training Centre, the Nets’ practice facility, as well as BioSteel branding at Barclays Centre for all Nets games.
These facilities will include a range of components, including static and digital signage throughout the locations, including the media backgrounds and the centre-hung scoreboard at Barclays Centre. BioSteel also has branding on the team’s benches starting in 2022.
Corona
In November 2016, Corona beer by Modelo was announced as the official ‘pour’ of the Barclays Centre after replacing Anheuser-Busch (A-B), who was with Brooklyn Nets and Barclays Centre for four years.
Corona Beer now has a significant presence in all the themed bars inside the Barclays Centre.
Modelo
Modelo and the Brooklyn Nets have an agreement that designates Corona as the team’s official import beer. To celebrate the partnership, in April 2021, the team gave away 15 pairs of special sneakers created in association with Brooklyn-based designer Dan “Mache” Gamache.
Fanatics
Fanatics, an American online manufacturer and retailer of licensed sportswear, announced a multi-year partnership with BSE Global, the parent company of the Brooklyn Nets.
As the official e-commerce and in-person retail partner of the Brooklyn Nets and New York Liberty, Fanatics offers online and in-person purchasing for NBA and WNBA teams at Barclays Centre.
Liu
Long Island University Brooklyn and Barclays Centre have partnered in a distinctive, holistic way that encompasses platforms for brand-building, education, athletics, and community involvement.
The Barclays Centre provides five one-hour classes twice a week for students in LIU sports journalism/management classes as part of the alliance’s educational component.
Maimonides
The Brooklyn-based health centre, Maimonides is the Hometown Hospital of the Brooklyn Nets through the partnership.
National Grid
National Grid, a British multinational electricity and gas utility company headquartered in London, England, is the official energy partner of the Brooklyn Nets.
Through the partnership, National Grid launched a “Tree for Threes” campaign to develop the greenery of the local community.
Tissot
Swiss-based watch company, Tissot is the official partner of the Brooklyn Nets. Tissot launched the “Believe In Your Team” series of watches with the Brooklyn Nets, exclusively for the fans.
CrowdPlay
In November 2022, Brooklyn Nets agreed to a multi-year partnership with gamified fan rewards software, CrowdPlay.
With this partnership, season ticket holders can register as Next Level Members to compete in real-time trivia and prediction contests hosted on the Nets’ app and website during stoppages of play in Nets games.
Sun Chlorella
Sun Chlorella was named The Official Superfood of the Brooklyn Nets and New York Liberty, in December 2020.
In addition to branded signage being placed at the Nets’ state-of-the-art Brooklyn practice facility, HSS Training Centre, Sun Chlorella is also the presenting sponsor of Nets Training Camp.
Socios.com
In October 2021, Socios.com, a worldwide blockchain service provider for the sports and entertainment sector, made an announcement about cooperation with the Brooklyn Nets.
In addition to receiving digital signage at all Nets home games and opening the SociosSuite at Barclays Centre, which offers a fan-focused experience opportunity, Socios.com is integrated across the teams’ social media networks.
RTS
New York-based waste management and recycling company, RTS is the official sustainable services provider of the Brooklyn Nets.
Qatar Airways
In October 2018, the Brooklyn Nets became the first NBA team to sign a significant relationship with Qatar Airways.
The Qatari flag carrier is the official global airline partner of the team and its Barclays Centre arena in New York as part of the multi-year agreement. The Barclays Centre Courtside Club is known as the Qatar Airways Club, giving Qatar Airways tremendous exposure in the US.
Nike
Sportswear giants, Nike is the official kit partner of the Brooklyn Nets and makes all the training and playing jerseys, through the agreement with the NBA.
State Farm
State Farm, a US-based insurance company, has been an NBA partner since January 2016. Through this deal, State Farm also receives a branding presence in the Barclays Centre of the Brooklyn Nets.
