In 2017, Surf Excel started a new campaign #HaarKoHarao. Digital media creatives were circulated on all platforms, events involving famous faces were conducted, customers were asked to share stories and pledge to emerge stronger from failures. With all of this, the brand also came up with a refreshing TVC featuring a little boy and his coach.
A cricket coach is mad at his team for losing the 5th match in a row. He decides to quit and begins to walk away. One of his students begins to jump around and play with all the cricket tools which were lying around. He is all set to ruin the pitch with water when the coach comes running to stop him from making a disaster. They share a dramatic moment and the coach realises that he shouldn’t give up.
The lead actor in this TVC is Rituraj Singh. The film was conceptualised by Lowe Lintas and was directed by Vinil Mathew. The name of the little boy in the film is not known yet.
Watch the TVC
Agency: Lowe Lintas
Director: Vinil Mathew
Executive Producer: Swadha Kulkarni
Production House: Breathless Films
Creative : Arun Iyer Carlos Pereira Zeth AP Sanjay Ramanathan Ketan Karande