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SWEDEN MEN’S NATIONAL FOOTBALL TEAM SPONSORS

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2 mins read

Here are the sponsors for the Sweden Men’s National Football Team ahead of the Euros next summer.

Name of the Football Association – Swedish Football Association (Swedish: Svenska Fotbollförbundet; SvFF)

 

MAIN SPONSOR


Svenska Spel – The state-owned Visby-headquartered Swedish gambling firm has been a long-time sponsor of the SvFF and other major sports organisations in the country. Over the years, Svenska Spel has worked with the SvFF to contribute to the footballing ventures within the country by offering various grants and bonuses to the youth players, as well as serving as a sponsor to many of the leagues regulated by the SvFF right from the grassroots level. It also holds branding rights across the football association’s physical and digital assets.

 

OFFICIAL TECHNICAL PARTNER


Adidas – The German sportswear giant initially served as the official Technical Partner of the SvFF from 1974-2003. It then re-signed with the association in January 2013 after their ten-year stint with Umbro (2003-2013) ended. Adidas continues to serve as the official kit supplier for SvFF’s men’s, women’s, and their respective youth teams, as well as the official merchandise producer and supplier for their fans.

 

NATIONAL PARTNERS


Sportbladet – The Swedish sport newspaper serves as a National Partner to the Sweden Men’s National Football Team. The partnership grants Sportbladet branding rights across the team’s physical and digital assets.


Bauhaus – The Minsk-based pan-European retail chain for home products also serves as a National Partner to the Sweden Men’s National Football Team. The partnership grants Bauhaus branding rights across the team’s physical and digital assets.


Coca-Cola – The American beverage giant also serves as a National Partner to the Sweden Men’s National Football Team. Over the years, Coca-Cola has worked with the SvFF on a lot of grassroots initiatives to promote football in Sweden. Last year, the two announced they’d be unveiling 1:1 statues of four of their national women’s players – Kosovare Asllani, Nilla Fischer, Hedvig Lindahl and Caroline Seger – to honour the Swedish women’s football. The partnership with the Sweden Men’s National Football Team sees Coca-Cola’s drinks made available during their matches. The company also holds branding rights across the team’s physical and digital assets.


Folksam – The Stockholm-headquartered insurance company also serves as a National Partner to the Sweden Men’s National Football Team. The partnership grants Folksam branding rights across the team’s physical and digital assets.


ICA – The Solna-based grocery retailer also serves as a National Partner to the Sweden Men’s National Football Team. The partnership grants the ICA Group branding rights across the team’s physical and digital assets.


NeH – The Örebro-headquartered brands and products profiling company also serves as a National Partner to the Sweden Men’s National Football Team. The partnership grants NeH branding rights across the team’s physical and digital assets.


Scandic – The Stockholm-based Nordic hotel chain also serves as a National Partner to the Sweden Men’s National Football Team. The partnership sees Scandic provide the Sweden team accommodation and hospitality services for their events and trips. It also holds branding rights across their physical and digital assets.


Swedbank – The Sundbyberg-headquartered Nordic-Baltic banking group also serves as a National Partner to the Sweden Men’s National Football Team. Together with the SvFF, Swedbank has worked towards spreading awareness about the negative implications of bullying amongst children via their The Match Against Bullying initiative. Swedbank also holds branding rights across the Sweden Men’s National Football Team’s physical and digital assets.


Volvo – The Gothenburg-headquartered Swedish automaker is a long-time National Partner of the Sweden Men’s National Football Team. The partnership sees Volvo supply its fleet of vehicles to the team’s players and staff, as well as work with the SvFF on several grassroots initiatives. Volvo also holds branding rights across the Sweden Men’s National Football Team’s physical and digital assets.

Written By
Anshuman Joshi

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