Aditya ChaudhuriTennis Australia has announced a five-year extension of its partnership with broadcast network 9Network.
The partnership will get underway from 2025 and see Nine retain the rights and promotions of tennis in the country till 2029. The deal also includes a US$425 million cash component.
Regarded as one of the biggest deals in the history of Tennis Australia, Nine will continue to air all major tennis competitions in the country.
Jayne Hrdlicka, Chairman, Tennis Australia, commented:
“This is a magnificent outcome for tennis and ensures everyone in Australia has the opportunity to watch our major events on free to air television.“
Craig Tiley, CEO, Tennis Australia, said:
“Nine has shown a serious year-round commitment to continue to grow tennis. Together we have regularly set and exceeded targets for ourselves in what has been a highly productive partnership thus far. This new deal further strengthens that relationship in which our organisations work as a true co-operative on the broadcast, production, innovation and promotion of our events and sport. It will ensure we are reaching audiences of all ages and backgrounds across multiple platforms with high quality product.
“We want to show our sport at its best to continually excite tennis fans, while also appealing to a new generation of fans and players across Australia. This new deal will certainly help us do that.“
Mike Sneesby, CEO, Nine, added:
“We are pleased to announce the extension of the partnership between Nine and Tennis Australia. Tennis attracts both a broad and very passionate following, and is a perfect fit with Nine’s schedule, audiences and advertisers. The Australian Open has delivered some of Australia’s most iconic sporting moments and largest television audiences and together, we are committed to bringing these great moments to all Australians live and free.“
