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THE NETHERLANDS MEN’S NATIONAL FOOTBALL TEAM SPONSORS

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4 mins read

Here are the sponsors for the Netherlands Men’s National Football Team ahead of the Euros next summer.

Name of the Football Association – Royal Dutch Football Association (Dutch: Koninklijke Nederlandse Voetbalbond; KNVB)

 

PARTNERS OF SOCCER


ING – The Amsterdam-headquartered financial institution has been a principal partner of the KNVB since 1996 and the front-of-shirt sponsor for their national teams’ training kits since January 2010. Earlier this year in August, ING and the KNVB expanded their partnership to include women’s football in the country, as an attempt to further professionalise the Dutch women’s football divisions. This also made ING a main sponsor of the Dutch women’s top-flight, the Women’s Eredivisie (Vrouwen Eredivisie).


Nike – The American sportswear giant has been the official kit supplier to KNVB’s national teams since 1996, when it replaced rival Italian brand Lotto. The KNVB and Nike have enjoyed a long, mutually beneficial partnership which has been renewed and improved multiple times over the last 24 years. Their current deal lasts until 2030.


Nederlandse Loterij (Dutch State Lottery) – The Dutch State Lottery has been a proud sponsor of the KNVB, their national teams, and their domestic tournaments since 1999. The two parties work together to raise money that goes directly towards the development of Dutch grassroots football. Nederlandse Loterij also enjoys a strong branding presence across KNVB’s physical and digital assets.


KPN – The Rotterdam-headquartered Dutch telecom company serves as a main partner to the KNVB since August 2017. The partnership sees the two parties work on several projects, including fan engagement activities, exclusive fan experience opportunities and co-branded football clinics. KPN also enjoys a strong branding presence across KNVB’s physical and digital assets.


Albert Heijn – The Zaandam-headquartered Dutch supermarket chain began its association with the KNVB by becoming an official partner of the Netherlands Women’s National Football Team in May 2019. Earlier this year in March, the KNVB and Albert Heijn expanded their association to include all of the KNVB’s national teams and domestic tournaments. The partnership sees the KNVB and Albert Heijn work extensively on several fan engagement activities as well as promote a healthy eating lifestyle, with the latter holding image rights to feature Dutch national players in its promotional content. Albert Heijn also enjoys a strong branding presence across KNVB’s physical and digital assets.

 

DOMAIN PARTNERS


Cavallaro Napoli – The Haarlem-based Dutch luxury fashion brand is the official formalwear partner of the KNVB since March 2018. The five-year deal sees Cavallaro Napoli provide bespoke formalwear suits to KNVB’s Men’s and Women’s National Football Teams. Cavallaro also enjoys a strong branding presence across KNVB’s physical and digital assets.


Coca-Cola – The Dutch arm of the American beverages giant serves as an official partner to the KNVB since 2010. Under the partnership, Coca-Cola works with the KNVB to offer exclusive fan experience opportunities to their supporters. It also enjoys a strong branding presence across KNVB’s physical and digital assets. The two parties last extended their partnership in 2015 which currently runs until 2021.


Engie – La Défense-based French technical service provider and energy supplier Engie is an official partner of the KNVB since 2018. Under the partnership, Engie has helped the KNVB to launch their ‘GO smart mobility program’, through which the football association aims to regulate and revamp their operations to reduce CO2 emissions in order to contribute towards a more sustainable environment.Engie also enjoys a strong branding presence across KNVB’s physical and digital assets.


Essent – Based in ‘s-Hertogenbosch, Dutch energy supplier is an official partner of the KNVB since 2018. Under the partnership, Essent works with the KNVB to help the amateur Dutch football clubs maintain sustainable energy consumption levels and reduce overall CO2 emissions. Essent also enjoys a strong branding presence across KNVB’s physical and digital assets.


Gillette – The American personal care products brand is a long-time partner of the KNVB.  The partnership sees the two parties work on several fan engagement activities. Gillette also enjoys a strong branding presence across KNVB’s physical and digital assets.


Heineken – The Amsterdam-headquartered Dutch brewery is an official partner of the KNVB since 1994. The partnership sees the two parties work extensively on several fan engagement activities as well as promote a healthy eating lifestyle across the amateur levels of Dutch football. Heineken also enjoys a strong branding presence across KNVB’s physical and digital assets. The KNVB and Heineken last extended their partnership in a five-year agreement in August 2019.


Hyundai – The South Korean automaker is an official partner of the KNVB since May 2019. The partnership sees Hyundai support the KNVB’s ‘GO smart mobility program’ and supply its fleet of cars to the Dutch national teams’ players and staff. The automaker also holds branding rights across KNVB’s physical and digital assets.


Sligro – The Dutch foodservice business is an official partner of the KNVB since July 2015. The partnership sees the two parties work together to promote a healthy eating lifestyle across the amateur levels of Dutch football. Sligro also enjoys a strong branding presence across KNVB’s physical and digital assets.


Sunweb – The Zurich-headquartered travel agency is the official travel partner of the KNVB since 2014. The partnership sees Sunweb offer bus transport services to KNVB’s national teams and their supporters on their international outings. Sunweb also enjoys a strong branding presence across KNVB’s physical and digital assets.

 

SUPPORTERS


Radio 538 – The Hilversum-based Dutch commercial radio station serves as a Media Partner to the KNVB since 2005. The partnership sees Radio 538 offer exclusive fan experience opportunities to the supporters of the Dutch national teams. Players and staff members from the national teams also often partake in Radio 538’s events. Radio 538 also enjoys a strong branding presence across KNVB’s physical and digital assets.


SAS – The North Carolina-based analytics software developer serves as an official partner to the KNVB. Together with SAS, the KNVB has developed a Football Intelligence platform that helps them monitor player performance as well as reach their marketing goals. SAS also enjoys a strong branding presence across KNVB’s physical and digital assets.

Written By
Anshuman Joshi

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