Expressing a point in advertising in less than a minute often seems like a difficult task. But then you watch ads that look so effortless and so suitable to the product that you begin to question this attitude.
In October 2016, Orange – a Telecommunications Services provider made a beautiful commercial called ‘The walk’. It was targeted towards the audiences based in Belgium but like many other pieces of art, it is relatable throughout.
The ad features an old couple walking through a jungle and enjoying their hike. Night comes along and it begins to rain. They see a cottage in that mysterious land and go inside it. There is no fire, no food and absolutely nothing romantic so they use the power of the internet to make themselves a fake fire and fake sausages to enjoy and live that moment.
‘The walk’ was made by an agency called Publicis Brussels and was directed by Peter Dietrich. It’s a simple and pure ad which will surely make you smile.
Let me know if you agree with me 🙂
Watch the Ad Film here