Anshuman JoshiThis article contains information regarding the organisations enjoying a strong branding presence across Tottenham Hotspur’s physical and digital assets as their sponsors for the 2022-23 Premier League season.
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OFFICIAL PARTNERS
AIA
Tottenham Hotspur FC and Hong Kong-based life insurance company AIA Group have enjoyed a long, fruitful partnership. The two first signed a deal back in 2013, which saw AIA become the principal sponsor for the club’s cup matches, with its logo appearing on the front of Spurs’ matchday kits for their cup games.
In 2014, the two expanded their partnership in a new five-year deal that saw AIA became the club’s principal sponsor for their kits for all competitions. This deal was later extended in 2017 to run until 2022, and in July 2019, the two refurbished their partnership with an eight-year, £40m-a-year extension.
AIA’s visibility across Spurs channels has made the insurance company a household presence across the footballing scene. Officially, AIA is Spurs’ Global Principal Partner.
Nike
American sportswear giant Nike became Spurs’ Official Kit Provider in 2017. The very next year, in October 2018, the two reached an agreement for a bumper fifteen-year extension, making it one of the longest deals in Nike’s history.
The current deal runs until 2033 and is reportedly worth £30 million per annum, approximately.
cinch
The Farnham, Surrey-based British online car retailer was announced as the club’s Official Sleeve Partner in January 2021 on a five-year deal.
The deal sees the cinch logo appear on the left sleeves of the matchday kits of both the men’s and women’s teams of the club. The two parties also work together on several marketing campaigns.
Getir
The Istanbul-headquartered Turkish online delivery service was announced as an Official Global Partner of the club in August 2021 on a three-year deal.
Launched in the UK in January 2021, for Getir, the Spurs deal marked the first British sporting partnership.
HSBC
Spurs signed a five-year deal with British multinational investment bank and financial services holding company HSBC, making it their Official Banking Partner in the UK and Hong Kong in October 2019.
As per the deal, HSBC engages with the club’s stadium redevelopment programme, which revolves around the newly-built home ground of their senior men’s team, Tottenham Hotspur Stadium, which supports new jobs, education, and health and social inclusion programmes.
INEOS Grenadier
The INEOS Grenadier, a 4×4 vehicle manufactured by INEOS Automotive, was announced as Spurs’ Official 4×4 Vehicle Partner in December 2022. The partnership was kicked-off by the INEOS Grenadier serving as the Presenting Partner of the exhibition match played between the Spurs senior men’s team and French side OGC Nice on December 21, 2022.
The partnership entails “digital and social content and matchday activations at Tottenham Hotspur Stadium, with the Grenadier logo visible on our dugout seat headrests”.
Hewlett-Packard Enterprise
Spring, Texas-based American multinational enterprise and information technology company Hewlett-Packard Enterprise (HPE) was announced as Spurs’ Official IT Enterprise Networking Partner ahead of the construction of their new home ground in July 2017.
As per the deal, the two parties seek to make Spurs’ new stadium the most technologically advanced venue for sports entertainment on the planet. The club have installed HPE-owned Aruba’s networking solutions, with support from the company’s Pointnext services organisation, to supplement their technological demands.
HPE had a prior association with Spurs as their principal sponsor for the 2013–14 season’s matchday kits worn in the Premier League, before it was replaced by AIA.
Libertex
In September 2020, international trading platform Libertex was announced as Tottenham Hotspur’s Official Trading Partner, replacing social trading and multi-asset brokerage company eToro.
Brokered by the Sportquake agency, the deal sees Libertex offer exclusive club-themed rewards to its clients, like matchday opportunities.
Fun88
Asian betting firm Fun88 first partnered up with Spurs during the 2011–12 season. Since August 2016, the betting firm has served as the club’s Official Betting Partner for Asia and Latin America.
The two parties last extended their partnership in a long-term agreement in November 2021, ahead of the ten-year anniversary of the partnership between the two.
Apart from branding rights, the deal sees the two parties work together over several fan engagement activities covering Asia and Latin America.
Betway
Online betting platform Betway is Spurs’ Official Betting Partner for Africa. The two last extended their partnership in October 2020 in a multi-year agreement.
Apart from branding rights, the deal sees the two parties work together over several fan engagement activities covering Africa.
Heineken
Dutch cider and beer company Heinken was announced as Spurs’ Official Beer Partner in May 2018 ahead of the 2018-19 season.
The deal grants Heineken pouring rights inside the new Tottenham Hotspur Stadium for some of its beer and cider products, including Heineken®, Amstel, Strongbow and Old Mout Cider.
Monster Energy
American energy drink brand Monster Energy has been Tottenham Hotspur’s Official Energy Drink Partner since September 2019.
Apart from branding rights, the multi-year deal also grants the company access to the club’s first-team players for promotional featurettes, with many of its products made available to the visitors at Tottenham Hotspur Stadium.
In September 2022, THFC announced a “long-term extension” of their partnership with Monster Energy.
Kumho Tyre
South Korean tyre manufacturer Kumho Tyre first partnered with Tottenham Hotspur FC in 2016 as their Official Tyre Partner, with the club attempting to increase their reach in the South Korean market after the signing of South Korean football superstar Son Heung-min the year before.
Apart from branding rights, the deal has also seen the two parties also work together over fan engagement activities as well as co-branded digital campaigns, with the club also supporting the tyre manufacturer’s Corporate Social Responsibility programmes. Kumho also presents the club’s matchday player mascot programme.
The two parties last extended their partnership in a long-term agreement in July 2021, with the new deal brokered by Catalina and Partners (C&P).
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Coca-Cola
The American beverages giant was announced as the club’s Official Soft Drinks Partner in Europe in September 2022 as part of a multi-year agreement.
The deal sees Coca-Cola’s products made available inside Tottenham Hotspur Stadium. It also entails “unforgettable matchday experiences, hospitality tickets, unique money-can’t-buy moments with players and limited-edition merchandise prizes” for the Spurs fans.
EA Sports
EA Sports first served as Spurs’ Official Video Game Partner between 2012 and 2015 via its football simulation video game series, FIFA. It signed a new deal with the club to return in the same capacity in August 2018.
The deal sees EA produce exclusive content for the club’s social media channels as well as an exclusive club-themed FIFA package. EA’s deal with the Premier League sees the company hold exclusive rights to feature Spurs’ licensing, which includes real-life likeness of players, kits and stadium, in its annual FIFA release.
The two parties last renewed their partnership in August 2022.
Science in Sport
The Nelson-based nutrition products manufacturer and supplier was announced as Spurs’ first-ever Official Performance Solutions Partner in August 2022 on a four-year deal.
As per the deal, apart from getting branding rights across the club’s assets, Science in Sport supplies its products to the Spurs squads and works with the club’s medical staff to enhance player performance by creating custom-made products for each player’s nutritional needs.
Cadbury
In June 2020, Spurs signed a deal with Chicago-based food group Mondel?z, which made Cadbury the club’s Official Snack Partner.
Apart from branding rights, the deal also sees the two collaborate over fan engagement opportunities, with Cadbury supporting the club’s “Hotspur Heroes” campaign, which recognises the club’s supporters and key workers who have gone out of their way to contribute to the society during the COVID-19 pandemic.
CLUB SUPPLIERS
The New Era Cap Company
The Buffalo, New York-based American headwear brand has been the Official Headwear Licensee for Tottenham Hotspur since September 2018.
As per the deal, New Era produces club-themed headwear which is sold in its retail stores and at the club shop at Tottenham Hotspur Stadium.
INEOS Hygienics
Part of the London-based British chemicals company INEOS Group, INEOS Hygienics has been the Official Hand Sanitiser Supplier of the club since December 2020.
The deal sees the company’s “precision-designed, Swiss-engineered” dispensers installed across the club’s stadium and training facilities, providing “high purity hospital grade” sanitiser to the players, staff and fans.
Dulux
Produced by Amsterdam-based Dutch paint and performance coatings manufacturer AkzoNobel, Dulux is an architectural paint brand and serves as the club’s first ever Official Paint Supplier since April 2021.
Apart from branding rights, the deal sees the two parties create co-branded digital content, with Dulux’s paint products set to be used to paint the spaces across Tottenham Hotspur Stadium, Lilywhite House and the Hotspur Way Training Ground in the club’s signature colours.
Duxiana
The Malmö-based luxury bed manufacturer was announced as THFC’s Official Bed Supplier in December 2022.
Apart from branding rights, the partnership entails Duxiana supplying its products to the Spurs players both at their home and at The Lodge, the club’s player accommodation facility at Hotspur Way.
STADIUM SUPPLIERS
Beavertown Brewery
Local brewery Beavertown was announced as THFC’s Official Craft Beer Supplier in May 2018 in a deal which would see the brewery operate at the new Tottenham Hotspur Stadium.
As per the deal, Beavertown operates a microbrewery inside the club’s new stadium, and also has pouring rights for its craft beers inside the stadium on matchdays, along with a dedicated taproom.
The two have also collaborated to create a club-themed craft beer, called One of Our Own, which is a 4.9% ABV brew based on a classic British IPA.
Schneider Electric
Energy and automation digital solutions company Schneider Electric has been the club’s Official Stadium Energy Management Provider since March 2018.
As per the deal, Schneider distributes the power supply to Tottenham Hotspur Stadium and oversees the energy efficiency and management at the venue.
HP
HP is the Official Computer Hardware Supplier to Tottenham Hotspur FC. The Palo Alto-based company supplies the club with end-point devices, including retail point of sales systems (POS), personal systems, commercial printers and displays.
Daktronics
Brookings, South Dakota-based company Daktronics is the club’s Official Stadium Big Screen Supplier since March 2018.
As per the deal, Daktronics has supplied four bespoke LED screens for the new Tottenham Hotspur Stadium — two for the single tier South Stand measuring 325 metres each, and two for the North Stand measuring 190.7 metres each. Two additional screens are fitted on the exterior of the South West and South East façades. Each display features 13HD pixel layouts.
Zumtobel Group
The Dornbirn-based Austrian lighting technology company was announced as the Official Lighting Supplier for Tottenham Hotspur Stadium in July 2017.
As per the deal, Zumtobel provides the club with its “acdc”, “Reiss”, “Thorn”, “Tridonic” and “Zumtobel” brands as well as Zumtobel Group Services to deliver lighting solutions across Tottenham Hotspur Stadium, including the player facilities, internal seating bowl, concourses, premium areas and the extensive glass façade wrapped around the exterior of the stadium.
Musco Lighting
The Oskaloosa, Iowa-based private American company was announced as the Official Stadium Field of Play Lighting Supplier for Tottenham Hotspur Stadium in April 2018.
As per the deal, Musco provides on-pitch lighting solutions at Tottenham Hotspur Stadium. Around 324 floodlights are installed on the underside of the stadium’s roof in clusters of six. The lighting system is ensured to not only meet the UEFA and NFL requirements to host their games, it also guarantees a state-of-the-art experience to players and fans alike.
Molton Brown
British fragrance and personal care brand Molton Brown was announced as the club’s Official Supplier of Toiletries in February 2019.
As per the deal, Molton Brown supplies its products to the club’s training centre, their head offices at Lilywhite House, and the premium spaces at Tottenham Hotspur Stadium.
The two parties last renewed their partnership in October 2022.
CleanEvent Services
CleanEvent Services serves as Tottenham Hotspur FC’s Official Stadium Cleaning Supplier since July 2018. CleanEvent provides large scale cleaning services to sports, leisure and entertainment venues.
As per its agreement with Spurs, the High Wycombe-based cleaning company provides its services to the club’s head office at Lilywhite House and at the new Tottenham Hotspur Stadium.
Moët & Chandon
Moët Hennessy is a liquor company comprising champagne brand Moët & Chandon and cognac brand Hennessy. It is part of the Paris-headquartered French multinational corporation LVMH Moët Hennessy Louis Vuitton.
The Moët & Chandon champagne serves as an Official Supplier of Tottenham Hotspur Stadium.
Carlisle Support Services
Carlisle Support Services has been an official workforce solutions provider across all Spurs estates since 1997. It became the club’s sole supplier of security in 2017.
Carlisle Support Services retained the rights to provide stewarding, security and cleaning services when the club’s new stadium began its operation in April 2019.
Harman
HARMAN Professional Audio Solutions was announced as the club’s Official Audio Supplier in July 2018.
As per the deal, the Stamford, Connecticut-based company supplies its range of amplifiers, JBL loudspeakers and subwoofers to the new Tottenham Hotspur Stadium.
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